"The Little Black Book on Law Firm Marketing and Business Development" is by Paula Black, author of the award-winning "Little Black Book on Law Firm Branding and Positioning," with John Remsen, Jr., one of the nation's most respected authorities in the field of law firm marketing. This new Little Black Book is a quick read...and a valuable guide to the proven strategic steps and solutions that deliver the greatest benefits to small- and mid-size law firms that seek to expand and grow. Readers learn that law firms that recognize the value of strategic planning are the ones that are emerging as the new leaders in the global marketplace for legal services. Black and Remsen begin by explaining the nuts and bolts of strategic planning and the vital importance of creating a marketing and business development culture within a firm. From there, the authors explore how firms can get closer to their existing clients, maximize their prospecting efforts, and make the most of their marketing budgets.
About The Author
Paula Black has delivered powerful and innovative marketing and graphic design solutions for more than twenty years through her Miami-based agency, Paula Black & Associates. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. She is a frequent speaker on the topics of law firm branding and positioning and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.
