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How to Make Money Marketing Your Business on Facebook (FT Press Delivers Marketing Shorts) [Kindle Edition]

Clara Shih
3.4 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.


Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization?


Fifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don’t are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. 2011 is all about execution.

Editorial Reviews

About the Author

Clara Shih is author of the bestselling book The Facebook Era and founder/CEO of Hearsay Social, which provides Facebook, LinkedIn, and Twitter enterprise management technology for the Fortune 500. Named one of Fast Company’s Most Influential People in Technology, Ms. Shih is credited by Forrester Research and others as having launched the social business movement in 2007 when she developed the first business application on Facebook. As marketing and alliances executive at, she led the company’s social networking initiatives. She has also worked in corporate strategy and software development at Google and Microsoft. Her book, The Facebook Era, has been featured in The New York Times and is being used as a textbook at Harvard Business School.

Product Details

  • File Size: 575 KB
  • Print Length: 48 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (February 1, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #312,567 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.4 out of 5 stars
3.4 out of 5 stars
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Most Helpful Customer Reviews
14 of 14 people found the following review helpful
3.0 out of 5 stars Brief overview April 28, 2011
Format:Kindle Edition|Verified Purchase
This is a brief overview (very brief) by Clara Shih, author of The Facebook Era, of some marketing practices available on Facebook. The author provided specific marketing examples using the Facebook interface. Whilst her examples are useful, they cater to mid and large sized companies. Moreover, she keeps referencing which is the company she works for. This company basically manages Facebook marketing for other companies.

This book may be a useful start-up guide that will help you in starting to think about your Facebook marketing plan. It does not provide much more information beyond that and pointing you in a marketing direction, i.e. the aforementioned company. This book is pretty much a marketing tool for the company.

Throughout the book I could not help but feel like I was being sold something (the Salesforce website). All the examples are focused on how that website helps you with Facebook marketing and organization.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Good overview March 24, 2011
Format:Kindle Edition|Verified Purchase
I was prepping for an interview and I needed to get overview of marketing techniques on Facebook. This book provided that. I think the scope of the book was exactly that. You can move on to other books for more details.
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1 of 1 people found the following review helpful
3.0 out of 5 stars too general, too impractical August 10, 2011
Format:Kindle Edition
The book contains too much general information about facebook. Also it looks like a promotion of Hearsay Social, the product created by the author. There is some useful information for large companies having multiple branches, but it is related to Hearsay Social mainly.
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3.0 out of 5 stars intro to... July 14, 2013
Format:Kindle Edition|Verified Purchase
pretty short and somewhat obvious...
although if someone is not familiar with the topic it is a great intro to this
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4.0 out of 5 stars Good Guide to how to succeed using Facebook March 20, 2013
By mmcnic
Format:Kindle Edition|Verified Purchase
The book is more of a guide on how to succeed using Facebook. The author provides strategies and ways to use effective tools on the social network to drive good business and business practices. The author of the book, Clara Shih, also wrote "The Facebook Era". She talks a lot about which is the company she currently works for and the company manages Facebook Marketing so there is a lot of credibility to what she is saying in this guide. Its a start-up guide to get your company on Facebook and how to market on the social media site. It doesn't really go much further in-depth than that. It talks about keeping up with the changes that social media is constantly making and to always be ready for the next big thing. There are many different age groups who use Facebook to connect with friends and brands. It is imperative that your company keeps up with the trends, comments, pictures, and complaints that are put on its Facebook page. I thought the guide was informative but it didn't teach me much more than I have learned in my Digital Marketing class.
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