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How to Make Money Marketing Your Business on Facebook (FT Press Delivers Marketing Shorts) Kindle Edition

6 customer reviews

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About the Author

Clara Shih is author of the bestselling book The Facebook Era and founder/CEO of Hearsay Social, which provides Facebook, LinkedIn, and Twitter enterprise management technology for the Fortune 500. Named one of Fast Company’s Most Influential People in Technology, Ms. Shih is credited by Forrester Research and others as having launched the social business movement in 2007 when she developed the first business application on Facebook. As marketing and alliances executive at salesforce.com, she led the company’s social networking initiatives. She has also worked in corporate strategy and software development at Google and Microsoft. Her book, The Facebook Era, has been featured in The New York Times and is being used as a textbook at Harvard Business School.

Product Details

  • File Size: 1079 KB
  • Print Length: 48 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (February 1, 2011)
  • Publication Date: February 1, 2011
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004DNWSNW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,046,312 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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14 of 14 people found the following review helpful By Morrigan Alexandros VINE VOICE on April 28, 2011
Format: Kindle Edition Verified Purchase
This is a brief overview (very brief) by Clara Shih, author of The Facebook Era, of some marketing practices available on Facebook. The author provided specific marketing examples using the Facebook interface. Whilst her examples are useful, they cater to mid and large sized companies. Moreover, she keeps referencing Salesforce.com which is the company she works for. This company basically manages Facebook marketing for other companies.

This book may be a useful start-up guide that will help you in starting to think about your Facebook marketing plan. It does not provide much more information beyond that and pointing you in a marketing direction, i.e. the aforementioned company. This book is pretty much a marketing tool for the company.

Throughout the book I could not help but feel like I was being sold something (the Salesforce website). All the examples are focused on how that website helps you with Facebook marketing and organization.
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4 of 5 people found the following review helpful By J. Mangalam on March 24, 2011
Format: Kindle Edition Verified Purchase
I was prepping for an interview and I needed to get overview of marketing techniques on Facebook. This book provided that. I think the scope of the book was exactly that. You can move on to other books for more details.
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1 of 1 people found the following review helpful By Stream Ripper on August 10, 2011
Format: Kindle Edition
The book contains too much general information about facebook. Also it looks like a promotion of Hearsay Social, the product created by the author. There is some useful information for large companies having multiple branches, but it is related to Hearsay Social mainly.
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