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How to Make Money Marketing Your Business on LinkedIn (FT Press Delivers Marketing Shorts) [Kindle Edition]

Jamie Turner
3.2 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers!

 

What if you’re not Apple or Nike? What if you’re a CPA, interior designer, real estate agent, architect, consultant, or insurance agent? What if you don’t have a huge marketing budget? Good news! A social media tool you’re already familiar with, LinkedIn, can attract new clients and customers–and, if you use it right, it’s much more powerful than you thought.


Product Details

  • File Size: 110 KB
  • Print Length: 16 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (November 15, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004CCQYFC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #896,811 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.2 out of 5 stars
(5)
3.2 out of 5 stars
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I've had a LinkedIn profile for some time now, but I keep feeling that I'm not utilizing LinkedIn to its full potential as a great place to connect with other professionals or potential clients.

Jamie Turner's book is written in an accessible, casual tone (can get a bit corny for me) without jargon, and it's not a dry business book. Actually, this book is quite short. I read the whole thing in 15 minutes, and there's lots of numbered steps with information broken down clearly enough for someone new to LinkedIn.

While the promise of the Title is "How to Make Money Marketing Your Business" I didn't see any specifics on using LinkedIn to make money. Instead it's a good overview of how to create a good quality profile, join groups and participate in discussions. This book would be handy next to your computer as you fill in a LinkedIn Profile, following the steps outlined.

I will say that Turner mentions LinkedIn "Answers" which is a special section that allows you to ask industry experts for answers to questions you have. That can be a great resource for askers, but as Turner points out, becoming an expert that answers questions in your industry could potentially create some good connections for you.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Good book -about a dry website! February 8, 2011
Format:Kindle Edition|Verified Purchase
This is not a dry business book, although Linked-In IS a dry business networking entity
and this book attempts to enthuse the many people who have signed-on to Linked-In
-only to find it decidedly un-Facebook-like!

After reading this book, I still haven't progressed much farther with Linked-In
despite being enthused and educated while reading it.
If you suspect that Linked-In could really be the avenue of progress for your youthful ambition
DO buy this book, it WILL help!
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3.0 out of 5 stars Good Info For LinkedIn Newbies January 17, 2012
Format:Kindle Edition|Verified Purchase
I'm an avid user of social media networks, both because I like to waste time noodling around with my friends, but also because this is where all the oxygen is today in the online world. I'm not a super-robust user of social networks, but I do have a A Facebook Page, a Facebook Fan Page a Twitter account - and I'm on LinkedIn.

For what it's worth, my experience has been that LinkedIn is far superior in getting the results I want in terms of purely doing business. For me that means marketing and selling my ghostwriting services, and selling the ebooks I have written, which are available in the Amazon Kindle Store store. LinkedIn easily outperforms Facebook and Twitter for me.

So I was eager to see what Jamie Turner had to say in this offering, "How To make Money Marketing Your Business On LinkedIn."

This is a short piece that would not have been referred to as any kind of "book" in the "old world," but today an ebook is and ebook. This is actually more akin to a Special Report. Most people can get through it in about 30 to 45 minutes.

Does it deliver? I think it does, especially if you have worked very little with LinkedIn, or if you are one of those people like I used to be: I signed up for a LinkedIn account, and then ignored it for months on end. Turner points out that to get the most out of LinkedIn, you have to put some effort into it, and massage your presence and activity there. That means, he says, getting and staying active, joining groups, making more than just connections by developing deeper relationships - that kind of thing.

He also has some other decent tidbits of advice, such as taking advantage of LinkedIn's "Answer" section.(I'll say no more because I don't want to give his entire ebook away!
Read more ›
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5.0 out of 5 stars Worth the read October 23, 2011
Format:Kindle Edition|Verified Purchase
Takes a fast paced look thru linked in and how to use it to your advantage. worth the time to use more efficiently.
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1 of 2 people found the following review helpful
1.0 out of 5 stars This is a pamhlet not a book. February 24, 2011
Format:Kindle Edition
This very short book has little imformation that cannot be found in the tutorials on linkedin itself. What a gratuitous rip off. Not worth $1 much less $5.
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More About the Author

Jamie Turner is an author, consultant and the Chief Content Officer at the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. The 60 Second Marketer provides tools, tips and tutorials for marketers around the globe.

Jamie is a leading authority on branding, marketing strategy and social media and has helped companies like AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company grow their sales and revenue with outside-the-box marketing techniques.

He has been profiled in the world's best-selling marketing textbook and consults with well-known brands around the globe. He is a regular guest on TV and radio on the subject of marketing and social media and is an in-demand keynote speaker for global corporations, events and trade shows.

You can follow Jamie on Twitter at 60SecondTweets and via his blog at 60SecondMarketer.com/blog.


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