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How to Make Money Marketing Your Business with Tumblr (FT Press Delivers Marketing Shorts) Kindle Edition

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"MKTG" by Charles W. Lamb and Joe F. Hair
From basic concepts to business cases, check out "MKTG", by Charles W. Lamb and Joe F. Hair.

Product Details

  • File Size: 109 KB
  • Print Length: 24 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (February 17, 2011)
  • Publication Date: February 17, 2011
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004JN0UI6
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #1,565,764 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Scott Bishop is a digital strategist. He has created and executed marketing strategies for both big and small brands. His campaigns have been seen by over 70 million people without the use of paid media.

He is a co-founder of Social Media Breakfast--Chicago, and is an active blogger across the net. He writes frequently on his social media strategy blog at Real Time Marketer ( . You can most frequently high five him in Omaha, St. Louis, Chicago and LA.

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By DavidW on April 21, 2011
Format: Kindle Edition
Scott has written a useful introduction for business people who are interested in using new media and blogging platforms to improve their online presence. This is a short read, and doesn't dive into the technical details, but is more of a guide to develop your marketing strategy through Tumblr. Recommended as a concise and effective introduction to the platform.
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1 of 1 people found the following review helpful By Carolina Joy on April 25, 2011
Format: Kindle Edition Verified Purchase
I just finished this little guide. It has a LOT of potential to be helpful to the Tumblr novice. My personal experience with Tumblr is limited to having actually visited the site prior to reading the guide and knowing it is a "blog" site. Other than that, I really knew nothing.

The Good:
The guide gives a few specific tips on making a Tumblr account work for anyone (stats, tools etc). It also makes a decent case as to why a business owner would WANT a Tumblr account. However, if you're reading the guide, you're not likely needing to be convinced of the "need" since you're already interested in digital marketing and social network marketing.

The Bad:
Scott needs a serious editor. I found the guide to be on the level of a high school essay. I am a former English teacher and feel well qualified to make that statement. I am sure that it might be Freshman in college level for some folks too. It is NOT a professional level publication by any stretch. Lots of grammar issues cluttered the prose and got in the way of the ideas. Additionally, it is clear that sometimes Scott didn't know HOW to say what he meant and used incorrect words or phrases.

I've read some other books published by Pearson Education and this one, so far, is the worst one for editing and content. There really isn't much content here. Scott could have and should have provided a LOT more technical help and ideas. I know I could not give this guide to my husband (who is a marine business owner) and expect him to come away with any reasonable help for using Tumblr. It is NOT for the person who truly doesn't know what Tumblr is. It is incredibly incomplete. And at $3.99, overpriced.
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