Marketing Channels [Hardcover]

Bert Rosenbloom (Author)

Book Description

ISBN-10: 003024482X | ISBN-13: 978-0030244827 | Publication Date: July 24, 1998 | Edition: 6th

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

Editorial Reviews

Review

"The material is well organized and is well written with a very logical flow. I do not have to 'decipher' what the author is trying to say. I could quickly and easily read it and build a lecture around it." -- Stephanie Bibb, Chicago State University

"The content is exactly on target and follows a logical, organized flow - the primary reasons for adopting this text." -- Jeffrey Hittler, Indiana University --This text refers to an alternate Hardcover edition.

About the Author

Bert Rosenbloom earned his Ph.D. at Temple University. He currently is a professor of marketing and Rauth Chair in Electronic Commerce in the LeBow College of Business, Drexel University, and editor of the Journal of Marketing Channels. He has served on the editorial boards of several publications including the Journal of Consumer Marketing, Journal of the Academy of Marketing Science, and Journal of International Consumer Marketing. Dr. Rosenbloom also serves on the ad hoc review boards of the Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. He is former president of the International Management Development Association and former vice president of the Philadelphia Chapter of the American Marketing Association. Dr. Rosenbloom is a past member of the Board of Governors of the Academy of Marketing Science. Dr. Rosenbloom is a leading expert on the management of marketing channels and distribution systems and the author of 10 books and more than 100 articles. His book Marketing Channels: A Management View, now in its sixth edition, has been the leading college textbook on marketing channels for over two decades. His book Marketing Functions and the Wholesale Distributor has been acclaimed in the wholesaling sector for providing the industry with new concepts and analytical methods to increase productivity in wholesale marketing channels. Dr. Rosenbloom has consulted for a broad range of industries in manufacturing, wholesaling, retailing, communications, services, and real estate in the United States and abroad. He has won two teaching awards. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 720 pages
• Publisher: Dryden Pr; 6th edition (July 24, 1998)
• Language: English
• ISBN-10: 003024482X
• ISBN-13: 978-0030244827
• Product Dimensions: 10 x 8.1 x 1.2 inches
• Shipping Weight: 3.2 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,994,477 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great book, July 16, 2011

By 

Brandon Taylor (Palmdale, CA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Marketing Channels: A Management View (Hardcover)

I can't remember keeping a book after passing a class, but this is one of the few exceptions. The information the author provides is clear, and interesting! I enjoyed learning how different companies move products and all the complicated procedures involved to get items to the final consumer, or other businesses. Also, the real-world examples that are discussed in the cases will not change often, the only issue is the companies that are presented may have gone bankrupt. It may seem like common sense after reading, but many people would never think of how many of the concepts discussed in the book are used in the real world. I recently graduated with a BS, and feel I learned the most from this book than any one I read in the past. If you are interested in logistics and/or marketing, this will probably be the most useful source of information you will need.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Not many choices...., July 27, 2009

By 

Leslie Dubin - See all my reviews
(REAL NAME)   

This review is from: Marketing Channels: A Management View (Hardcover)

Used for a graduate level marketing class. Very dry and not the best marketing book by a long shot. However, according to our professor there aren't many choices related to "Marketing Channels." There is very little (almost non-existent) help from the related web resources and the powerpoints that are available don't always follow the text. Basically the book needs to be updated.

5.0 out of 5 stars Great Marketing Book for Entry Level Studies, May 6, 2011

By 

TG - See all my reviews

Amazon Verified Purchase

This review is from: Marketing Channels: A Management View (Hardcover)

I'm a student at Strayer University and I needed this book for my Business Logistics Class. It was great to find this book at a reasonable price and I love the fact that I received it on time. Thanks for providing me with fast and accurate service.