Customer Reviews

Marketing Channels

5 star:		(4)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

I can't remember keeping a book after passing a class, but this is one of the few exceptions. The information the author provides is clear, and interesting! I enjoyed learning how different companies move products and all the complicated procedures involved to get items to the final consumer, or other businesses. Also, the real-world examples that are discussed in the cases will not change often, the only issue is the companies that are presented may have gone bankrupt. It may seem like common sense after reading, but many people would never think of how many of the concepts discussed in the book are used in the real world. I recently graduated with a BS, and feel I learned the most from this book than any one I read in the past. If you are interested in logistics and/or marketing, this will probably be the most useful source of information you will need.

Used for a graduate level marketing class. Very dry and not the best marketing book by a long shot. However, according to our professor there aren't many choices related to "Marketing Channels." There is very little (almost non-existent) help from the related web resources and the powerpoints that are available don't always follow the text. Basically the book needs to be updated.

I'm a student at Strayer University and I needed this book for my Business Logistics Class. It was great to find this book at a reasonable price and I love the fact that I received it on time. Thanks for providing me with fast and accurate service.

Marketing Channels: A Management ViewThis is a must book for any person involved in marketing as a job or student.

I have taught executives and students from this text.

It is the best.

For a relationship marketing add on look to sheth 2000 from Sage