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2 of 2 people found the following review helpful:
4.0 out of 5 stars
Informative, but also entertaining,
By "bkelly42" (Chicago, IL United States) - See all my reviews
This review is from: Marketing Channels: Infomercials, and the Future of Televised Marketing (Hardcover)
I read this book a few years back, and remember it fondly. The book starts off with a little history of advertising, and it was fun to read. After that, the book gets into the meat of what is possible with cable television. I don't think the whole scope of what Mr. Evan's envisioned has come to pass, but I think he got close.
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Marketing Channels: Infomercials, and the Future of Televised Marketing by Craig Robert Evans (Hardcover - Oct. 1993)
Used & New from: $0.01
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