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"I think the author's writing style is very readable, understandable, and it is the appropriate level for my students." Northern Arizona University reviewer
" [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging." Southern Illinois University reviewer
"I found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos." Quinnipiac University reviewer
"Strength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market." Indiana State University reviewer
It's a great book for all the budding marketers. It clearly demonstrates how your market share gets affected in spite of great brand name and product. Read morePublished 19 months ago by Amit Phatak
I love the information the book has to offer but the only draw back to me is the small print so there is a lot of information on one page.Published 21 months ago by PAT FAVORS
This book was so much cheaper on here than that my local bookstore on campus. It worked perfectly, and I have no negative responses.Published on November 16, 2012 by Natasha Anguiano
The quality of this paperback version is very Poor. The end of chapter summaries, tables and images are illegible. Read morePublished on October 22, 2012 by M. Anderson
This book is hard to read. It lives me feeling like i'm going in circles. I may drop the class that uses this book. Read morePublished on September 2, 2010 by kathy
Book arrived quickly, and in great condition - no problems, exactly as described. I would definitely recommend this seller, and would buy from again.Published on October 25, 2009 by Paul
This book is very well structured with a good logic flow, examples and explanation of channel from design to conflict to power etc. Read morePublished on April 24, 2009 by J. Lindal