Customer Reviews

Marketing

5 star:		(6)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

This comprehensive revision of the last edition shows real improvements. Two new chapters are included on Competitive Intelligence and One-to-One Marketing. Both are welcome additions. The Internet chapter is on-line since it would be futile to try and publish on paper about a subject that changes daily. There are severeal references to internet subjects and even some of these do not exist anymore. The books design has been modernized and the cases and real-world stories are very up-to-date. I use this text to teach a Marketing Certificate program at UCSB Extension to International students and they find it very understandable and stimulating.

An excellent book that introduces us to Marketing concepts with the help of various real-life examples. I didn't feel like I was reading a textbook for my class at all. Rather, I felt like I was reading an interesting magazine. I would definately recommend this book. It is awesome!

I am using it for my thesis on the Music Industry and I find it helpful. 4 P's are so well explained.

I purchased this book for my Marketing & Healthcare class, only because it was required. The book has great examples of marketing concepts but does not get into detail of what each concept really means or can be implemented. There is also a website that corresponds with the textbook, but you cannot access the practice tests or basically anything for that matter. I would have preferred to have a different book that flowed better an wasn't trying so hard to be contemporary.

Book arrived a day earlier than anticipated and rather than being in "good" condition, was practically brand new. Thank you!

Came in Excellent condition, the packaging was great and came pretty fast, i was surprised how fast. Thank you very much

This was the wrong book after all and I don't need it, but it was shipped fast and securely!

the book is a very intersesting one, but goes too much in detail, and gives too many examples.