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Marketing the Church Paperback – April 1, 1988


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Product Details

  • Paperback: 172 pages
  • Publisher: Navpress (April 1988)
  • Language: English
  • ISBN-10: 0891092501
  • ISBN-13: 978-0891092506
  • Product Dimensions: 7.8 x 5.1 x 0.6 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,921,793 in Books (See Top 100 in Books)

More About the Author

George Barna was raised and educated on the East Coast before moving to California in the early 1980s. He held executive positions in advertising, public policy, political campaigns, and media/marketing research before beginning his own company, the Barna Research Group (now The Barna Group), in 1984. The firm analyzes American culture and creates resources and experiences designed to facilitate moral and spiritual transformation. Located in Ventura, California, The Barna Group provides primary research as well as developmental resources and analytic diagnostics. The company has served several hundred parachurch ministries and thousands of Christian churches throughout the country. It has also supplied research to for-profit corporations such as Ford Motor Company, The Walt Disney Company, Visa USA, and Prudential, and has assisted the U.S. Navy and U.S. Army as well.



To date, George Barna has written more than 40 books, predominantly in the areas of leadership, trends, spiritual development, and church health. Included among them are bestsellers such as Revolution, Transforming Children into Spiritual Champions, The Frog in the Kettle, The Power of Vision, and Pagan Christianity? Several of his books have received national awards. He has also written for numerous periodicals and has published various syndicated reports on topics related to faith and lifestyle. He also writes a bimonthly research report, The Barna Update, which is accessed by hundreds of thousands of people through his firm's Web site (www.barna.org). His work is frequently cited as an authoritative source by the media. He has been hailed as "the most quoted person in the Christian church today" and is counted among its most influential leaders. In 2009, George initiated Metaformation, a new organization designed to help people maximize their potential. More information about his current projects is available from www.georgebarna.com.



Barna is a popular speaker at ministry conferences around the world and has taught at several universities and seminaries. He has served as a pastor of a large multiethnic church, has been involved in several church plants, and currently leads an organic church. He has served on the board of directors of various organizations. After graduating summa cum laude from Boston College, Barna earned two master's degrees from Rutgers University. At Rutgers, he was awarded the Eagleton Fellowship. He also received a doctorate from Dallas Baptist University. He lives with his wife and their three daughters in Southern California. He enjoys spending time with his family, writing, reading novels, playing and listening to guitar, relaxing on the beach, visiting bookstores, and eating pizza.


Customer Reviews

3.4 out of 5 stars
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Most Helpful Customer Reviews

7 of 8 people found the following review helpful By A.Trendl HungarianBookstore.com VINE VOICE on November 29, 2002
Format: Paperback
Like Paul realizing the need to shape the message without bending the truth, to learn to speak in a way which will be listened to, George Barna's "Marketing the Church: What They Never Taught You About Church Growth" has much to teach the modern church.
Controversial when it first came out, clergy and other church leaders are discovering how every interaction with the public is communicating something about the church. Whether it is the sign in front or the door to door evangelism, and even a small ad announcing next week's sermon, that is marketing, and is not an unholy idea. When you created those things, you thought about the people who would be seeing them, and applied what you knew.
Barna shows what marketing really is, and how it can help remove the roadblocks from people coming to a church. Pastor Bill Hybels at the megachurch, Willow Creek in IL, knows this stuff and has seen plenty of growth--and plenty of new believers! Barna is an evangelical, with a conservative base, and his book stats true to this.
He explains carefully the principles behind the term marketing. He knows it is a daunting word, and that some people can and have abused marketing within Christendom.
He emphasizes knowing your market, and that you don't need fancy statistics to get the job done. You know your neighbor.
One thing which Barna challenges the reader to do--and church leaders at large--is to articulate and write down what they know. The sum of what they know is probably large, but when it written, it can be organized, and from that, strategized.
The strategy is the book's strength. Using gifts as provided by the Lord, church leaders draw from their resources and build a marketing plan.
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4 of 6 people found the following review helpful By Bicknell B Atherton on January 10, 2002
Format: Paperback
I read this book back in the late 70s and found it to be very enlightening. To this day, I consider it to be one of the best church management books that I have read. It is a book that will scare some people because of the term "marketing," a term which implies something dirty even though we all participate in it. Church leaders have to recognize that they are operating in an environment of competition and that having a clear statement of purpose/vision is important and equally important, is communicating that purpose. Barna is frank to admit that some people may loose sight of the purpose of good marketing but overall it is a process which helps to build a successful ministry. Worthwhile reading for anyone on a church publicity committee and anyone with an open mind about the realities in which we operate.
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2 of 3 people found the following review helpful By J. Ramshaw on March 20, 2010
Format: Paperback
"a method you won't get in seminary." Thank God, and lets leave it that way.
this marketing shindig is man's methods, not God's. You might as well burn all your bibles if your going to listen to this ungodly nonsense.
I guess we should add barna's revelation to the bible, since the apostles were clueless.... eh.
you would have to think george barney is more intelligent than God to see this as an improvement than what we get in the Bible. the church needs to be based on disciples, not on lazy cattle waiting to be entertained.
sure, this method will get large numbers, but most of those will be sheep stolen from other congregations rather than zealous disciples.
all in all this method is great at getting lots of cattle, and fattening them for the slaughter, but i hope this is not our goal.
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2 of 3 people found the following review helpful By Amazon Customer on May 11, 2008
Format: Paperback Verified Purchase
This is a good book. Today many pastors and church leaders try to seperate the business aspect of the church from the church but that is impossible and it is not being a good steward. Many churches die because the leaders dont know how to handlle staff, finances, or marketing and hence end up in a plateau and then death. Learn and grow.
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