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2 Reviews
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Average Customer Review
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Must Read for all Marketing Professionals and Students
This is a must-read book for all marketing professionals and students. It brings the finest articles ever published by great authors like Theodore Levitt and Philip Kotler. Inludes the all-time classic "Marketing Myopia ".
Published on July 17, 2000 by Fabio Gordon
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3.0 out of 5 stars
Doing it by the book
All business managers should read this book so as not to reinvent the marketing wheel. Great, classic marketing insights.
Published on September 15, 2008 by Peter Johnson
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Must Read for all Marketing Professionals and Students,
By
This review is from: Marketing Classics: A Selection of Influential Articles (Paperback)
This is a must-read book for all marketing professionals and students. It brings the finest articles ever published by great authors like Theodore Levitt and Philip Kotler. Inludes the all-time classic "Marketing Myopia ".
3.0 out of 5 stars
Doing it by the book,
By
Amazon Verified Purchase(What's this?)
This review is from: Marketing Classics: A Selection of Influential Articles (Paperback)
All business managers should read this book so as not to reinvent the marketing wheel. Great, classic marketing insights.
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Most Helpful First | Newest First
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Marketing Classics: A Selection of Influential Articles by Michael P. Mokwa (Paperback - August 3, 1994)
Used & New from: $0.01
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