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3 Reviews
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Cut through the marcomm fluff!,
By
This review is from: Marketing Communication Management: A Holistic Approach for Increased Profitability (Hardcover)
I've studied the original Norwegian edition and Ottesen's holistic view is an epiphany. If you're as frustrated as I was with the lack of stratetic orientation and vision in market communication literature this book is what you need to read. It's not a magic bullet, but the insightfulness of Mr. Ottesen will make you go back and reconsider your communication strategy, especially the way you prioritize the resources. The best recommendation is that ad agencies will hate this book!
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Another masterpiece by Dr. Ottesen!,
By Håvard Sagen (Europe) - See all my reviews
This review is from: Marketing Communication Management: A Holistic Approach for Increased Profitability (Paperback)
Read it and get inspired. I will claim that this book is the reason why I'm a rich man today!
0 of 1 people found the following review helpful:
5.0 out of 5 stars
moneymaker!,
By A Customer
This review is from: Marketing Communication Management: A Holistic Approach for Increased Profitability (Paperback)
This book will make you rich! Just by reading this book my small company expanded from 5 to 150 workers, I thank the writer for making my life better. It's simply a cheap way to get rich!
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Marketing Communication Management: A Holistic Approach for Increased Profitability by Otto Ottesen (Hardcover - March 15, 2001)
Used & New from: $47.95
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