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3 of 8 people found the following review helpful:
5.0 out of 5 stars
A must have! It's the foundation for marketing planning.,
By Chris Philippi, President, Philippi Marketing... (Rochelle Park, NJ United States) - See all my reviews
This review is from: Marketing Communications: Integrated Theory, Strategy & Tactics (Hardcover)
As a marketing consultant and someone who has personally had the privilege to meet and work with Dr. James Hutton, I give my glowing endorsement for a well written and useful marketing manuscript. Dr. Jim Hutton is a professor of Marketing Communications and this book is geared for the classroom. However, business owners and professionals in all industries would do themselves justice by buying and reading this book.
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Marketing Communications: Integrated Theory, Strategy & Tactics by James G. Hutton (Hardcover - January 1, 2002)
Used & New from: $13.46
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