“Staying on top of the game and recognizing trends are vital, and PR Smith and Ze Zook come together to provide a complete and comprehensive guide for a dual approach to marketing. Marketing Communications
is a highly useful and highly recommended resource.” – Midwest Book Review
About the Author
P. R. Smith
is a marketing consultant and best-selling business author. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results. He is also the author of Strategic Marketing Communications
and Great Answers to Tough Marketing Questions
(both published by Kogan Page). Ze Zook
is an integrated marketing author, lecturer, producer and consultant specializing in the creative industries. He has worked with ballet, film and music, and he helps creative businesses to fulfill both their missions and their business goals.