Amazon.com: Marketing: Concepts & Strategies (9780395836859): William M. Pride, O. C. Ferrell: Books

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Marketing: Concepts & Strategies [Hardcover]

William M. Pride (Author), O. C. Ferrell (Author)

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Product Details

Hardcover
Publisher: Houghton Mifflin College Div; 10 Tch edition (January 1997)
Language: English
ISBN-10: 0395836859
ISBN-13: 978-0395836859
Product Dimensions: 10.8 x 8.4 x 1 inches
Shipping Weight: 2.2 pounds
Amazon Best Sellers Rank: #6,302,042 in Books (See Top 100 in Books)

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