Marketing for Congregations: Choosing to Serve People More Effectively [Hardcover]

Philip Kotler (Author), Bruce Wrenn (Author)

Book Description

ISBN-10: 0687235790 | ISBN-13: 978-0687235797 | Publication Date: August 19, 1992

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.

Product Details

• Hardcover: 428 pages
• Publisher: Abingdon Press (August 19, 1992)
• Language: English
• ISBN-10: 0687235790
• ISBN-13: 978-0687235797
• Product Dimensions: 9.1 x 6.3 x 1.1 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,214,777 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

4.0 out of 5 stars Helpful look at ways to market the church effectively, October 10, 2003

By 

J "peacemover" (Philadelphia, PA United States) - See all my reviews
(VINE VOICE)   

This review is from: Marketing for Congregations: Choosing to Serve People More Effectively (Hardcover)

The phrase "church marketing" makes many people of faith cringe, but it is an aspect of our outreach and evangelism efforts that we need to be intentional about. Effective mission and outreach begins with prayer and a vision, but having a grasp on the logistics of making a positive impression to our guests is important.

The message of hope in the Lord does not change, but the way we communicate that message to the emerging culture of unchurched and marginally churched people needs to be adapted in order to effectively reach them.

This book will help clergy, lay leaders, and ministry teams to do just that. It is not a cure all, but the book is one of many tools that will help congregations who are truly dedicated to reaching people effectively.

3 of 4 people found the following review helpful:

5.0 out of 5 stars Ministry Marketing 101! You need this book., August 14, 2004

By 

Chris Forbes "gmnonprofits.com" (Oklahoma) - See all my reviews
(REAL NAME)   

This review is from: Marketing for Congregations: Choosing to Serve People More Effectively (Hardcover)

This book will help you understand ministry marketing. One of the authors (Kotler) practically invented social markeing. This form of marketing is not for tangible products, but marketing ideas and behaviors. You need to understand the basic principles of marketing to take full advantage of it. The book is sound marketing, it's not marketing that make's something worldly--it's worldly people. If you are godly, so will your marketing be.

5.0 out of 5 stars Professional approach, June 23, 2011

By 

SuuSoprano "oldlady" (Winston-Salem, NC USA) - See all my reviews

Amazon Verified Purchase

This review is from: Marketing for Congregations: Choosing to Serve People More Effectively (Hardcover)

This is a detailed and thorough book written by professors of marketing. The focus is researching your target audiences and developing strategies to reach them. There is much more to church marketing than sending out press releases. The book applies professional marketing principles to the needs of churches and their potential and current members. Recommended for church marketers who are serious about their role.