Marketing with Connect Plus 11th Edition

4 customer reviews
ISBN-13: 978-0077632700
ISBN-10: 0077632702
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Sell yours for a Gift Card
We'll buy it for $2.01
Learn More
Trade in now
Have one to sell? Sell on Amazon
Buy used
$9.40
Buy new
$211.21
More Buying Choices
6 New from $196.01 26 Used from $9.35

There is a newer edition of this item:

Marketing with ConnectPlus
$216.27
(19)
Temporarily out of stock.
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Best Books of the Year So Far
Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
$211.21 FREE Shipping. Only 1 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Marketing with Connect Plus + Corporate Finance
Price for both: $364.01

Buy the selected items together

Editorial Reviews

About the Author

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.
NO_CONTENT_IN_FEATURE


Amazon Local Register Amazon Local Register


Product Details

  • Printed Access Code: 745 pages
  • Publisher: McGraw-Hill/Irwin; 11 edition (March 5, 2012)
  • Language: English
  • ISBN-10: 0077632702
  • ISBN-13: 978-0077632700
  • Product Dimensions: 8 x 1.1 x 11 inches
  • Shipping Weight: 4.2 pounds (View shipping rates and policies)
  • Average Customer Review: 2.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #770,698 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Nicolas Genest on September 20, 2013
Verified Purchase
The book itself is alright. However, I paid to have it coming with connect access code and there was nothing of that. I paid more then I should have for this book thinking it was coming with connect, and I had to pay another 50 dollars to actually get a real access code to connect. Very disappointed of that transaction.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By rnm33456 on July 22, 2013
Verified Purchase
I dreaded reading this book every week. I felt that the author could have easily reduced the number of pages in each chapter by about a 1/2, while still adequately covering everything. This resulted in a great deal of repetition. Despite the length, the author did a poor job of explaining some concepts (not enough explanation), and many of the graphs, charts, and diagrams were poorly explained. For some odd reason, the author includes QR codes on some of the pages so that you can view some outdated videos. Problem is, many of the links were no longer available.

The Connect that comes with this book is only useful if you either need it for class, or like to study the vocabulary and concepts through flashcards (called Learnsmart). Otherwise, don't buy the book with Connect.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Verified Purchase
Although the title clearly states "Marketing WITH Connect Plus" and the book description also states "Connect Plus Card Included With Unused Code," this is completely false. The book does NOT come with Connect Plus which, if you are ordering this particular one as I did, you require for a marketing course. You are better off buying/renting this book at a cheaper price and buy Connect Plus through the publisher's website so you don't have to spend the extra $$ as I had to do just to be disappointed.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Pear on January 31, 2013
Verified Purchase
I buy this book because of the university requirement for certificate program. I don't have basic knowledge in marketing. However,this book is good written one. I can understand the contents without having basic knowledge in marketing.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Marketing with Connect Plus
This item: Marketing with Connect Plus
Price: $211.21
Ships from and sold by Amazon.com

What Other Items Do Customers Buy After Viewing This Item?