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Marketing: Connecting with Your Clients and Community [VHS]
 
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Marketing: Connecting with Your Clients and Community [VHS]

Karen Fox  |  VHS Tape


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About the Actor

Karen Fox, the faculty member featured in this videotape, is Associate Professor of Marketing at Santa Clara University, where she teaches marketing for nonprofit organizations, services marketing, and marketing management. A history graduate of Stanford University, Karen received a Master in Arts in Teaching from Harvard, and a Ph.D. in curriculum and evaluation from Stanford. She completed her MBA at Northwestern’s Kellogg Graduate School of Management. An expert on marketing for nonprofit organizations, she is author of Strategic Marketing for Educational Institutions (with Philip Kotler), which has become the leading book in the field. She serves on the board of the MBA-Nonprofit Connection, a Palo Alto, California-based nonprofit that helps to identify MBA-appropriate internships and career positions in nonprofit organizations, and to bring employers and MBAs together.

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