A tactical handbook for consultants and other professionals who want to learn how to market their services successfully.
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Most Helpful Customer Reviews
4.0 out of 5 stars
Marketing Expert is Top Shelf!,
By
This review is from: Marketing Your Consulting or Professional Services (50-Minute Book) (Paperback)
Wow - so many books, so much advise... what to take away?
The fact is that YOU need to be the expert on understanding your customer, their needs, your solutions. This book does a great job at sparking the ideas that will enable you to completely understand WHAT you are selling, WHO your customers are, WHY they are buying now and WHEN the right value proposition and package of solutions meet. All in all, this book is a good read and thought provoking.
4 of 9 people found the following review helpful:
5.0 out of 5 stars
Backstreet Markets,
By A Customer
This review is from: Marketing Your Consulting or Professional Services (50-Minute Book) (Paperback)
I've heard it said that advertising and marketing are great places to go if your parents can afford to send you there. Even so, David Karlson comes up with DIY market tactics. So MARKETING YOUR CONSULTING OR PROFESSIONAL SERVICES works well out your own back door along with Douglas A. Gray's START AND RUN A PROFITABLE CONSULTING BUSINESS, Jessica Keyes' HOW TO BE A SUCCESSFUL INTERNET CONSULTANT, Bob Nelson and Peter Economy's CONSULTING FOR DUMMIES, and Ron Tepper's BECOME A TOP CONSULTANT.Just make sure your image, logo, name and services are clearly defined by your budget, clients, and six-month goal projections, with costs and income balanced monthly. Then, keep current clients happy with in-office questionnaires sensitive to expanding, narrowing or updating services. Finally, attract more clients with indirectly impersonal marketing, such as making media appearances and writing articles or books, and with directly personal contacts, such as exhibiting at trade shows, holding workshops, and setting up buddy or mentor systems and an informal board of directors.
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Inside This Book
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First Sentence:
Professionals providing client services are one of the fastest growing segments of the economy. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
personal marketing tactics, impersonal tactics, promote your practice, buying considerations, capability brochure, good marketing plan, image builders, intangible services Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yellow Pages, Convention Displays, Convention Presentations, Chamber of Commerce, New York, Service Organizations, Direct Marketing Association, Client Type, Financial Planning Firm, Press Releases New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Professionals providing client services are one of the fastest growing segments of the economy. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
personal marketing tactics, impersonal tactics, promote your practice, buying considerations, capability brochure, good marketing plan, image builders, intangible services Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yellow Pages, Convention Displays, Convention Presentations, Chamber of Commerce, New York, Service Organizations, Direct Marketing Association, Client Type, Financial Planning Firm, Press Releases New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 15
books:
See all 15 books this book cites
6
books
cite this book:
See all 6 books citing this book
- Telephone Courtesy & Customer Service (Fifty-Minute Series) by Lloyd Finch on page 43
- Crisp: Sales Training Basics, Third Edition: What You Need to Know About Selling (Crisp Fifty-Minute Series) by Elwood Chapman on page 51
- Crisp: Quality Customer Service, Fourth Edition: How to Win with the Customer (Crisp Fifty-Minute Books) by William B. Martin on page 51
- Telemarketing Campaigns That Work by Murray Roman on page 43
- Handbook of Sales Promotion by Stanley Ulanoff on page 51
See all 15 books this book cites
- The Overnight Consultant by Marsha D. Lewin in Back Matter
- Crisp: Goals and Goal Setting, Third Edition: Achieving Measured Objectives (Fifty-Minute Series,) by Larrie Rouillard in Back Matter
- The Preferred Provider's Handbook: Building A Successful Private Therapy Practice In The Managed Care Marketplace by William L. Poynter on page 153
- Mediation Career Guide: A Strategic Approach to Building a Successful Practice by Forrest S. Mosten in Back Matter
- Crisp: Operating a Really Small Business (Crisp Small Business and Entrepreneurship Series) by Betty M. Bivins on page 104
See all 6 books citing this book
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