Customer Reviews

Marketing Your Consulting or Professional Services (50-Minute Book)

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Wow - so many books, so much advise... what to take away?

The fact is that YOU need to be the expert on understanding your customer, their needs, your solutions.

This book does a great job at sparking the ideas that will enable you to completely understand WHAT you are selling, WHO your customers are, WHY they are buying now and WHEN the right value proposition and package of solutions meet.

All in all, this book is a good read and thought provoking.

I've heard it said that advertising and marketing are great places to go if your parents can afford to send you there. Even so, David Karlson comes up with DIY market tactics. So MARKETING YOUR CONSULTING OR PROFESSIONAL SERVICES works well out your own back door along with Douglas A. Gray's START AND RUN A PROFITABLE CONSULTING BUSINESS, Jessica Keyes' HOW TO BE A SUCCESSFUL INTERNET CONSULTANT, Bob Nelson and Peter Economy's CONSULTING FOR DUMMIES, and Ron Tepper's BECOME A TOP CONSULTANT.

Just make sure your image, logo, name and services are clearly defined by your budget, clients, and six-month goal projections, with costs and income balanced monthly. Then, keep current clients happy with in-office questionnaires sensitive to expanding, narrowing or updating services. Finally, attract more clients with indirectly impersonal marketing, such as making media appearances and writing articles or books, and with directly personal contacts, such as exhibiting at trade shows, holding workshops, and setting up buddy or mentor systems and an informal board of directors.