Customer Reviews

Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing)

5 star:		(8)
4 star:		(7)
3 star:		(1)
2 star:		(0)
1 star:		(2)

 

 

This is an excellent textbook. Real world examples, colorful, and up-to date pictures makes this an excellent marketing reference. The chapters are short, and make studying an enjoyable task. Thanks!

I really like the way that this text book is set up. It's the best. All books should be set up this way. It really helps with remembering key points. There are good review questions. The book doesn't just give you information but presents the information in a way that you're remember what you've read. It's a good study aide.

Very user friendly textbook. Modern up to date examples and experiences to build your core marketing knowledge.

This book does a great job of getting right to the point. It's easy to read and with it's real world references really makes it a valuable source of information.

My book arrived according to the ship date I was given when I placed the order. The condition of the book was as expected also.

I just had to buy this book for a class for my major but it isn't a bad book

The book arrived in the condition it was described as and also arrived with good speed. I have full confidence in the supplier and the product.

The book got here way quicker than expected. I wouldn't say it was "very good" quality necessarily, but it was good considering it was the cheapest available.

On the website, the seller said that the condition of the book that I ordered was very good, but in fact, the book condition is extremely horrible!

I spent over 90 dollars on a marketing book, which never showed up at my house, but was charged to my credit card. Instead I had to rent the book fron Chegg and rush ship it for another 90 dollars. This seller is awful, do not purchase from them!