MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) [Paperback]

Charles W. Lamb (Author), Joseph F. Hair (Author), Carl McDaniel (Author)

Book Description

Publication Date: February 3, 2010 | ISBN-10: 0538468246 | ISBN-13: 978-0538468244 | Edition: 4

Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

Editorial Reviews

Amazon.com Review

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About This Edition

From the Publisher

Features

• An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from user focus groups and surveys, and from interviews with faculty and users. In the newest edition of MKTG, we added two chapters to build out concepts of which the faculty said they needed more.


• Despite adding the two chapters, MKTG maintains the shorter, comprehensive chapters that users have come to expect from MKTG. The updated design is more modern and presents content in a more engaging and accessible format. Now, with two new chapters, users can feel confident that MKTG fulfills their course coverage needs.


• "Chapter In Review" cards at the back of the user editions provide users a portable study tool containing all of the pertinent information for class preparation.


• A full suite of unique learning tools that appeal to different learning styles is available to users with the purchase of a new book. Quizzes, audio downloads, video podcasts, and more are only a click away.


• The instructor's supplements package includes a full resource manual, a test bank in Word^®, and PowerPoint^® slides with up-to-date examples.

Further reference for this edition:

Download "Anatomy of an MKTG4 Chapter"

Product Details

• Paperback: 368 pages
• Publisher: South-Western College Pub; 4 edition (February 3, 2010)
• Language: English
• ISBN-10: 0538468246
• ISBN-13: 978-0538468244
• Product Dimensions: 10.7 x 8.4 x 0.7 inches
• Shipping Weight: 2.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #48,227 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars One of the more interesting books, September 17, 2011

By 

Pollyanna - See all my reviews

Amazon Verified Purchase

This review is from: MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) (Paperback)

Service from Amazon was great. The book is fine for a textbook. It does get a little heavy on the examples, but at least it's written in an interesting way.

3.0 out of 5 stars Cheap, works like newer models, February 14, 2012

By 

JoJo - See all my reviews

Amazon Verified Purchase

This review is from: MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) (Paperback)

Didnt really ever need it for my class. It is cheap compared to the newest version of MKTG, so I recommend it over that, since the chapters are similar.

4.0 out of 5 stars Good Book, July 20, 2011

By 

GoDucks21 - See all my reviews

Amazon Verified Purchase

This review is from: MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) (Paperback)

Book came as described, taking a summer college course right now and its definitely getting the job done. satisfied customer, would recommend to others.