Marketing Your Creative Portfolio [Paperback]

Elizabeth C. Hungerland (Author), Buff Hungerland (Author)

Book Description

Publication Date: May 24, 2002 | Series: Against the Clock Series

For courses in Career Development, Portfolio Design, Graphic Imaging, and Computer Arts. This workbook-style text is a step-by-step approach detailing how to make the leap from creating a portfolio to getting a job as a professional creative. Its format is aimed at the visual/spatial learner, and shows the process in creating and gathering the marketing materials that support a portfolio, providing information and up-to-date strategies for interviewing, portfolio presentation, and salary negotiation. It combines traditional career development with market-savvy techniques specific to the design and fine arts market.

Editorial Reviews

Review

"Very complete...nice balance. Written with imagination--will hold the attention of the student." -- Robert Ferro, Pittsburg State University "Includes methodology for all types of adult learners. Organization of material, ease of use, appeal to visual learners...financial exercises are excellent." -- Norka Shedlock, The Art Institute of Seattle

From the Back Cover

"I've produced a portfolio, now what?"

The FIRST comprehensive career development book dedicated to creatives in subject matter, learning style, and mode of expression.

Make the leap from creating your portfolio to marketing your portfolio with this step-by-step system.

• Get a job as a professional creative.
• Develop a client base.

Marketing Your Creative Portfolio is written for visual-spatial learners with

• Fill-in format for goal-setting through to acceptance strategies
• Narratives that can be storyboarded, sketched, collaged, or performed

• Addresses significant career development issues
• Deals with issues relating specifically to professional creative careers

See all Editorial Reviews

Product Details

• Paperback: 285 pages
• Publisher: Prentice Hall; 1st edition (May 24, 2002)
• Language: English
• ISBN-10: 0130977330
• ISBN-13: 978-0130977335
• Product Dimensions: 10.8 x 8.3 x 0.6 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 1.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,759,500 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

1.0 out of 5 stars Mediocre Volume with TERRIBLE Customer Service from Publisher!!, September 17, 2005

By 

BogMan (Minnesota) - See all my reviews

This review is from: Marketing Your Creative Portfolio (Paperback)

I am a professor of art (26 years of teaching experience; national artistic reputation) who attempted to use this book as a text in a capstone course (for senior art majors) which I teach at a private liberal arts college. The volumes shipped to us were bound at the top rather than at the sides of the pages, (yet the pages were printed for side binding) making them ridiculously impossible to use. The publisher's representatives said they would "look into it," and you can guess what THAT ended up being: NOTHING. No apologies, no refunds, absolutely nothing. My students were out the price of the worthless books, and we went to other sources for the semester's work.

The book itself is full of mediocre writing, with typographical and grammatical errors, design and typesetting inconsistencies, and inept cartoons. Many pages are checklists and self-assessments which are basic and for the most part, unnecessary.

You'll get more effective and helpful career advice from websites than you'll get from this clunker. Note: I had to give this a one-star rating because there was no negative-star option.

6 of 7 people found the following review helpful:

2.0 out of 5 stars Marketing is the optimal word here!, September 24, 2004

By 

R. Rottach (Michigan) - See all my reviews
(REAL NAME)   

This review is from: Marketing Your Creative Portfolio (Paperback)

The book is informative however terribly boring and has a lack of design and no imagery (besides bad cartoons). Marketing your creative portfolio shows no visual examples nor does the title or nice cover really depict the real aspects of the book. I would not recommend the book for anything other than simple marketing ideas and basic information structure. the book however would be good for a High School based program needing some multiple choice / fill in the blank questions for the students to start out with. I had higher expectations and it didn't come close to delivering.