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Marketing Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera [Paperback]

Bonita M. Kolb (Author)

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Book Description

Publication Date: August 1, 2000

This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples from countries including the UK, the US, Australia and Japan.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples from countries including the UK, the US, Australia and Japan.

Product Details

Paperback: 225 pages
Publisher: Oak Tree Press; 1st edition (August 1, 2000)
Language: English
ISBN-10: 1860761410
ISBN-13: 978-1860761416
Product Dimensions: 9.2 x 6.1 x 0.7 inches
Shipping Weight: 14.6 ounces
Amazon Best Sellers Rank: #2,643,327 in Books (See Top 100 in Books)

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