• List Price: $107.20
  • Save: $90.70 (85%)
Rented from Amazon Warehouse Deals
To Rent, select Shipping State from options above
Due Date: Aug 15, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Qty:1
  • List Price: $107.20
  • Save: $21.62 (20%)
Only 8 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it Tuesday, April 22? Order within and choose One-Day Shipping at checkout. Details
Trade in your item
Get a $40.60
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Marketing: Defined, Explained, Applied (2nd Edition) Paperback

ISBN-13: 978-0132177153 ISBN-10: 0132177153 Edition: 2nd

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from Collectible from
Kindle
"Please retry"
Paperback
"Please retry"
$85.58
$72.05 $35.94

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Marketing: Defined, Explained, Applied (2nd Edition) + Organizational Behavior: Essentials for Improving Performance and Commitment
Price for both: $241.33

One of these items ships sooner than the other.

Buy the selected items together

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE
Big Spring Books
Editors' Picks in Spring Releases
Ready for some fresh reads? Browse our picks for Big Spring Books to please all kinds of readers.

Product Details

  • Paperback: 384 pages
  • Publisher: Prentice Hall; 2 edition (January 30, 2011)
  • Language: English
  • ISBN-10: 0132177153
  • ISBN-13: 978-0132177153
  • Product Dimensions: 10.7 x 8.4 x 0.6 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #184,367 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.2 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Audrey on January 6, 2014
Format: Paperback Verified Purchase
I decide to rent this book since money is tight. It was overall great, I really enjoyed the layout of it. It is different from traditional books, however it was easier for me to understand the concepts. Renting process was easy and at a good price. In the end I would actually purchase the book to review it from time to time.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Andrea Alvarez on October 16, 2013
Format: Paperback Verified Purchase
Great book
Explains in a very simple way every concept .
Perfect for marketing beginners very organized and visual it's perfect
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By S. Walton on July 10, 2011
Format: Paperback Verified Purchase
I am enjoying this textbook. Gives clear, relevant examples. Nicely orgranzed and nice visuals. Makes sense that it is a marketing book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 3 people found the following review helpful By Kevin McLogan on November 26, 2011
Format: Kindle Edition Verified Purchase
First-be advised that you have a limited amount of downloads for this book. It is supposed to be two, but if you make any changes, the second download disappears. I recommend that you download it to a PC first-you get more content that way.
The very high price is not justified for that reason and the ones to follow.
The content of the book is pretty weak. The concepts are somewhat dated and incomplete (particularly in International marketing).
The materials that accompany the book (Voice-over Power Points)all refer to the previous edition of the book, so you need to skip around.
I hope that they come out with a better edition that is more comprehensive and has matching support materials.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Cameron on February 3, 2014
Format: Paperback Verified Purchase
It was what I wanted in good condition. The cover in the back was a little funny but that's okay.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Search
ARRAY(0xa6675894)