Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. .
Marketing
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Most Helpful Customer Reviews
18 of 21 people found the following review helpful:
1.0 out of 5 stars
NO Access Code Included.,
Amazon Verified Purchase(What's this?)
This review is from: Marketing (Hardcover)
I ordered this book from Amazon which stated it was "NEW". The full product description states: This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.
When I received the "NEW" book from Amazon, there was no access code for Connect Marketing which was required by my professor. This is very deceptive based on the description which clearly states this book provides it. Amazon needs to change the description and clearly state there is NO access code included.
5.0 out of 5 stars
Modern, updated, useful and inspiring,
Amazon Verified Purchase(What's this?)
This review is from: Marketing (Hardcover)
I had to read 6 chapters just for my first exam and it was so easy thanks to all the examples and the descriptive information. It has updated and veery useful / easy to relate to data. It is really long though, and sometimes you feel like reading a book filled with advertisements (it can and will influent your choices when you go to the stores!), but there's no better way to learn business and marketing than by examples. Great book!
3.0 out of 5 stars
Pretty good guide,
Amazon Verified Purchase(What's this?)
This review is from: Marketing (Hardcover)
This is a very good guide book for my college marketing class, and I am learning a lot of things that I would have never known otherwise. Very helpful.
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