It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.
Marketing
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19 of 22 people found the following review helpful:
1.0 out of 5 stars
NO Access Code Included.,
Amazon Verified Purchase(What's this?)
This review is from: Marketing (Hardcover)
I ordered this book from Amazon which stated it was "NEW". The full product description states: This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.
When I received the "NEW" book from Amazon, there was no access code for Connect Marketing which was required by my professor. This is very deceptive based on the description which clearly states this book provides it. Amazon needs to change the description and clearly state there is NO access code included.
5.0 out of 5 stars
Modern, updated, useful and inspiring,
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This review is from: Marketing (Hardcover)
I had to read 6 chapters just for my first exam and it was so easy thanks to all the examples and the descriptive information. It has updated and veery useful / easy to relate to data. It is really long though, and sometimes you feel like reading a book filled with advertisements (it can and will influent your choices when you go to the stores!), but there's no better way to learn business and marketing than by examples. Great book!
3.0 out of 5 stars
Pretty good guide,
Amazon Verified Purchase(What's this?)
This review is from: Marketing (Hardcover)
This is a very good guide book for my college marketing class, and I am learning a lot of things that I would have never known otherwise. Very helpful.
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