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Marketing Hardcover – Abridged, January 4, 2011

40 customer reviews
ISBN-13: 978-0078028830 ISBN-10: 0078028833 Edition: 3rd

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Product Details

  • Hardcover: 720 pages
  • Publisher: McGraw-Hill/Irwin; 3 edition (January 4, 2011)
  • Language: English
  • ISBN-10: 0078028833
  • ISBN-13: 978-0078028830
  • Product Dimensions: 8.8 x 1.3 x 11 inches
  • Shipping Weight: 3.8 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #81,377 in Books (See Top 100 in Books)

More About the Author

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period. He has published over 110 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science, as well as other journals. He was awarded the 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a "Distinguished Fellow" of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He was co-editor of Journal of Retailing (2001-2007).

He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007), Marketing (publisher McGraw-Hill 1e 2008, 2e 2010-Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with ConnectMarketing in the category of Content and Analytical Excellence, 3e 2012) and M Series: Marketing (publisher McGraw-Hill 1e 2009). He is currently researching innovative retailers and working on a retailing book. He has won numerous awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).

He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law firms. He has taught seminars in US, Europe and Asia.

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Customer Reviews

Most Helpful Customer Reviews

40 of 46 people found the following review helpful By Amowrey on August 24, 2011
Format: Hardcover Verified Purchase
I ordered this book from Amazon which stated it was "NEW". The full product description states: This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.

When I received the "NEW" book from Amazon, there was no access code for Connect Marketing which was required by my professor. This is very deceptive based on the description which clearly states this book provides it. Amazon needs to change the description and clearly state there is NO access code included.
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2 of 2 people found the following review helpful By lightningmcqueen on October 28, 2013
Format: Hardcover Verified Purchase
My class was supposed to use the 4th edition but I got this one instead because of the price. Only minor differences that weren't a big deal.
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1 of 1 people found the following review helpful By Random Buyer on September 26, 2011
Format: Hardcover Verified Purchase
I had to read 6 chapters just for my first exam and it was so easy thanks to all the examples and the descriptive information. It has updated and veery useful / easy to relate to data. It is really long though, and sometimes you feel like reading a book filled with advertisements (it can and will influent your choices when you go to the stores!), but there's no better way to learn business and marketing than by examples. Great book!
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5 of 7 people found the following review helpful By Stacy Thompson on June 26, 2012
Format: Hardcover Verified Purchase
This book is advertised as new, but it isn't. A new book would come with the Connect access code which this one did not. This book is "Like New". The condition of the textbook is fine, but I would like to have Amazon change their description or specify that the book does NOT come with the Connect access code.
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1 of 1 people found the following review helpful By BabyMama2010 on November 26, 2013
Format: Hardcover Verified Purchase
I read the other reviews & assumed (for $130) Amazon MUST be including the CD & codes. Wrong!
I may as well have ordered a used book for $10--as I don't care about highlighting, etc.
I'll be returning the book & ordering one with the CD & codes, thank you.
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3 of 4 people found the following review helpful By A person on August 28, 2012
Format: Hardcover Verified Purchase
I bought this book new for $120.00. I could have spent way less for the book if i only wanted the book without the access code. But this is clearly a scheme that intentionally hides to the customers that the "new" book does not include an Access Code.

perfect...
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3 of 4 people found the following review helpful By Alex123123 on August 28, 2012
Format: Loose Leaf Verified Purchase
FOR MOST PEOPLE TAKING A CLASS THAT REQUIRES THIS BOOK YOU WILL NEED THE CODE FOR CONNECT. THIS VERSION DOESN'T PROVIDE IT.

NO CONNECT CODE NO CONNECT CODE NO CONNECT CODE NO CONNECT CODE NO CONNECT CODE!!!!!!!!!!!!!!!!
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By Laura on February 7, 2014
Format: Hardcover Verified Purchase
The shipping was on time and the price was very good. Since it appears to be the International edition, it does not have the definitions directly on the side of each page, but they are located in the back of the book. The regular book cost $200 which made me super happy to get this book for so cheap.
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