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Marketing Dictatorship: Propaganda and Thought Work in Contemporary China (Asia/Pacific/Perspectives) Hardcover – November 26, 2007

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Editorial Reviews


Anne-Marie Brady is an authority on Beijing's efforts to attract favorable attention to itself. . . . The central thesis of her path-breaking book is ultimately convincing. (Wall Street Journal Asia)

Propaganda is one of the most important domains in the Chinese party-state. . . . As Anne-Marie Brady demonstrates in a superb study of this central and hidden part of the Chinese system, the surface diversity of the Chinese media hides the guiding hand of a high-level Party office in Beijing called the Central Propaganda Department, which works its will across the whole spectrum of activities in media, education, entertainment—and also in sports. . . . The Beijing Olympics have never been anything but a conscious part of this strategy—what Brady calls a campaign of mass distraction. (New Republic)

A hugely interesting and important book. In a concise 230 pages it explains how since 1989 the Chinese Communist Party has renewed, extended and strengthened its propaganda apparatus. (China Economic Quarterly)

This is a fine study of Chinese domestic and foreign propaganda. . . . The book is well organized. . . . Her research is extensive and up-to-date. The volume should be part of any collection with a focus on mass communications, China studies, or even political science in general. . . . Recommended. (CHOICE)

The best and most current study on [the Chinese propaganda system], and is a welcome addition to our understanding of the evolving party-state in China. . . . A much-needed assessment of the often 'invisible hand' guiding what Chinese citizens are permitted to know and how they know it. (David Shambaugh, The George Washington University and The Brookings Institution The China Quarterly)

In a year of unprecedented media coverage of China, Anne-Marie Brady has written a timely book about the Chinese media. She has done much to demystify an understudied topic. . . . The book's most important contribution is to shed light on the institutions, laws and practices which trammel Chinese media. . . . Brady's work deserves much admiration. . . . Marketing Dictatorship is a useful source of information for students of Chinese politics, and an invaluable resource for scholars of the Chinese media. (Ashley Esarey The China Journal)

Anne-Marie Brady . . . has produced an authoritative book on [China's] Central Propaganda Department. (Evan Osnos The New Yorker)

This fascinating book reveals how China's propaganda machine has reinvented itself and today employs a range of sophisticated PR techniques to mold Chinese public opinion. Read this to understand how the Communist Party has strengthened its hold in China. (Jonathan Unger, Australian National University)

About the Author

Anne-Marie Brady is associate professor in the School of Social and Political Science at the University of Canterbury. She is the presenter for the BBC documentary "The Message from China."

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Product Details

  • Series: Asia/Pacific/Perspectives
  • Hardcover: 246 pages
  • Publisher: Rowman & Littlefield Publishers (November 26, 2007)
  • Language: English
  • ISBN-10: 074254057X
  • ISBN-13: 978-0742540576
  • Product Dimensions: 6.4 x 0.9 x 9.4 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,114,206 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

3 of 5 people found the following review helpful By S. J. Hoare Vance on April 10, 2008
Format: Hardcover Verified Purchase
This book is a recent account of the China's state control of internal matters wider than just the news media, and extends to external relations. There is much detail on Internet controls, and uncovers the Central Propaganda Department.
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