Social Media Marketing for Digital Photographers (Wiley Desktop Editions) [Paperback]

Lawrence Chan (Author)

Book Description

Publication Date: November 29, 2011 | ISBN-10: 111801412X | ISBN-13: 978-1118014127 | Edition: 1

Teaching photographers how to use social media to grow their businesses --

With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.

• Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites
• Shows you how to translate your use of social media into increased profits
• Helps you answer such questions as "Which sites should I use?" and "How do I get started?"
• Provides invaluable insights from top photographers discussing their social media business success stories

Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

Includes insights and interviews of Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Christopher Becker, Jasmine Star, Catherine Hall and Grace Ormonde.

Editorial Reviews

Review

'This is a great aid for anybody looking to expand a professional photographic endeavour into new areas'. ( Digital Photography Enthusiast, Febuary 2012). 'An excellent overview of the social media marketing scene, gives you plenty of easy to follow advice on how to progressively ramp up your online following.' (Outdoor Photography, February 2012) 'Chan helps guide the uninitiated through the minefield...a very useful book that could pay for itself in no time.' (What Digital Camera?, February 2012)

From the Back Cover

Effective Marketing Through Social Media

Facebook. Twitter. YouTube. Blogs. That's where your customers and colleagues are interacting. It's where you can reach them with quality content to build lasting relationships and establish a strong position in your market.

Achieve perfect exposure for your photography business with a well-considered social media marketing program. Use these online engagement tools to explore your customers' wants and needs, likes and aversions, decision triggers, and more, and earn brand advocates by delivering images, tips and insider information that makes them swoon.

• Develop a strong marketing strategy to achieve your business goals
• Zoom in on your best customers and most promising prospects
• Explore the pros and cons of specific social media channels
• Understand the vital skill of listening
• Find out how and why to promote the luxury angle of photography
• Discover how to inspire brand evangelists through social media
• Learn important survival tips for your social media program

See all Editorial Reviews

Product Details

• Paperback: 272 pages
• Publisher: Wiley; 1 edition (November 29, 2011)
• Language: English
• ISBN-10: 111801412X
• ISBN-13: 978-1118014127
• Product Dimensions: 7.4 x 0.6 x 9.1 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (48 customer reviews)
• Amazon Best Sellers Rank: #62,674 in Books (See Top 100 in Books)
  • #16 in Books > Computers & Technology > Business & Management > Social Media for Business
  • #18 in Books > Arts & Photography > Photography > Equipment, Techniques & Reference > Professional
  • #26 in Books > Computers & Technology > Computer Science > Human-Computer Interaction

More About the Author

I am Lawrence Chan and I'm a marketing strategist for smart photographers.

While I author a blog, e-book, and real book, unlike tofu, I sometimes wish I could figuratively eat a book. My propensity for eating and reading, sometimes reading about eating, has been a wonderful precursor for ideas in marketing.

I so happen to be a photographer.

Most Helpful Customer Reviews

6 of 6 people found the following review helpful

5.0 out of 5 stars Awesome and Revelvant Content! November 28, 2011

By Hanssie Trainor

Format:Paperback|Amazon Verified Purchase

Lawrence has a way to make you stop everything you are doing and ask yourself, " Why didn't I think of that?" In his new book, "Social Media Marketing For Photographers," Lawrence outlines the way photographers can create an avid following and attract potential clients using the tools such as Facebook, Linked In and Twitter. Using his signature dry sense of humor, Lawrence uses examples of well known brands and provides parallels on how a digital photographer can apply these marketing strategies to their own businesses. I picked up many valuable tips to use in my own business as well as insights on my own motivations as a consumer. I'll for sure be re-reading this one a few times so I don't miss any nuggets of wisdom.

4 of 4 people found the following review helpful

1.0 out of 5 stars Social Media Marketing for [insert popular book buying demographic here] November 6, 2012

By CMOS

Format:Paperback

This book is not about the photography, period. Nor is it about marketing a photography business on social media with many photography-centric examples or testimonials from photographers.

It is a general purpose social media marketing book that has been re-made (i.e. re-titled with a bit of content added) to appeal to a very book-hungry market (photographers), in order to sell, sell, sell. Only Chapter 8 gives a whiff of anything that could be construed as "photography-specific", and it's not very in-depth.

You are better off saving your money and going to some reliable sites like ASMP, ProBlogger and others, and taking their specific (freely available) social media and marketing advice for photographers. Just google "Social Media for Photographers" and "Blogging for Photographers" and you'll be greeted with an avalanche of (mostly) good information, once you recognize the reliable site brands.

3 of 3 people found the following review helpful

5.0 out of 5 stars Do you ever get the sense that things take much longer than they should? November 28, 2011

By G. Mora

Format:Paperback|Amazon Verified Purchase

Well..After reading and putting in practice the recommendations o in this book you will not longer have to wait for astonishing results.
This book could be called (if allowed) "Social Media Marketing for Dummies" because in a concise, simple, clear and plain understandable English breaks down the Why? How? What? Where? and When? to achieve perfect exposure in the rapidly increasing and must-have social network/media marketing world.
Defined towards the today's photography business entrepreneur but well applicable for other business as well.
Lots of photos and illustrations accompanied by a complete description and practical application of the concepts.
10 Chapters Easy to read and follow plus an even easier to achieve effective marketing through social media.
From my perspective: If photographers were "Jedi(s)" and marketing the "lightsaber" Lawrence Chan will be the "Qui-Gon Jinn" whom with maverick and unconventional methods will teach us the proper use of the (marketing) "force" .
(Sorry couldn't resist...the geek side of me :-D )

2 of 2 people found the following review helpful

2.0 out of 5 stars How to make money in an online gold rush: sell shovelware September 23, 2012

By Brian Connors VINE™ VOICE

Format:Paperback|Amazon Vine™ Review (What's this?)

Just another how-to-make-money-off-the-flavor-of-the-month book. The author does a suspiciously large amount of self-promotion and at the end you've seen some nice pictures, but you're not really any closer to understanding whatever it is the author is trying to say. I kind of forget what I was thinking when I ordered this for review, but if you're the sort of person who's not very net-literate, this book isn't going to help you as much as actually getting involved in social media.

2 of 2 people found the following review helpful

5.0 out of 5 stars A Perfect Push May 17, 2012

By Henry Wu

Format:Paperback|Amazon Verified Purchase

A perfect push for applying yourself to social media. Lawrence does a great job of setting examples for photographers to execute simple social media marketing. It's definitely not a how-to guide but it is fantastic for beginners and that's what I feel it is geared towards. Definitely have a notebook ready on the side and be ready to jot down some notes. You may find yourself knowing some of these things already but I left with a good amount.

2 of 2 people found the following review helpful

5.0 out of 5 stars Best Book Ever!!!!! May 16, 2012

By Jennifer E.

Format:Paperback|Amazon Verified Purchase

Like others, I've really only been in business for a little over a year now. My wedding photography business has grown 100% more since I've been reading this book and following his blogs. I've never learned so much about social media in one book and he makes it very easy to understand. I've already read this book 2 times now. Don't want to miss any details.

2 of 2 people found the following review helpful

5.0 out of 5 stars Great marketing book May 16, 2012

By Candace Wilson

Format:Paperback|Amazon Verified Purchase

Love this book! It's chalk full of great information on how to market your business via social media. I have always enjoyed the voice of Lawrence Chan, always full of whit and charm. His writing abilities kept my attention from start to finish. A must read for any photographer!

2 of 2 people found the following review helpful

5.0 out of 5 stars Excellent book!!! May 16, 2012

By Mom of 3

Format:Paperback

Before getting this book, I read the author's blog and had even heard him speak a couple of times. I've always learned from him, so of course I was going to buy his book. This book did not disappoint. It's easy to read, and packed full of good information and great ideas and plans to get you going in the right direction. This ISN'T a book about the ins and outs of how to use the different social media sites (ie - a facebook or twitter book for dummies), its about how to use those sites to make the most of your online presence, which was pretty clear to me by its title. And Lawrence Chan is a marketing genious - so you'll be learning from one of the best.

If you already have a marketing plan that works for you and you are at the top of your game, then this probably isn't the book for you. For the other 97% of us photographers, this book is the right tool to get you set up to join the 3% who already have it nailed. Thanks Lawrence!!!