Written in the same no-nonsense, readable and user-friendly manner as his previous book, the acclaimed Marketing with Video, Landen has the gift of making the sometimes confusing, technical world of video production accessible to even the least technically-minded reader. Whether you aspire to be a hands-on video maker, or an executive producer who doesn't want to get overly technical, Marketing with Digital Video tells you everything you need to know-everything you should know-before, during and after filming.
As important as technology is today, the heart of this book is not just about technology but rather about how to make an effective video on a shoestring budget. Even if you don't plan to produce your own business video, you'll learn how to hire the right people to do the job for you, pitfalls to avoid, and tricks of the trade gleaned from Landen's years of on-the-job experience.
Hal Landen's love of filmmaking shows in every chapter, and his eagerness to share his vast knowledge and experience help make Marketing with Digital Video a fun book to read, too. Anyone interested in the art of making videos and movies will find Landen's chapters on The Art of Editing, and Sound Editing, which offer a fascinating insight into the mechanics of a highly complex subject, particularly enthralling. His entertaining anecdotes and asides throughout the book make it feel very personal, as if he were sitting next to you guiding you through each stage.
By the time you have finished reading it, you will feel like a pro, knowing what previously impenetrable terms like Dolly Shot and Dramatic Axis mean, how to set up a budget so there are no nasty surprises later, how to hire a cameraman, where to find music-Landen leaves nothing to chance. Even potential legal issues are addressed and the exhaustive, fact-filled appendix includes sample release forms.
Most importantly, though, readers will be well-equipped to produce a professional, highly effective video on a lean budget in order to promote their business or non-profit, and able to take advantage of the infinite marketing opportunities digital video offers.
