Marketing Kit for Dummies [Paperback]

Alexander Hiam (Author)

Editorial Reviews

Product Description

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

From the Back Cover

Attract new customers and boost your sales with a surefire marketing plan

Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today's viral world. You'll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more.

• Create a breakthrough marketing plan — set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while maximizing impact

• Design hard-hitting ads for your campaign — get insights and how-to tips for creating winning ads that produce leads and sales

• Increase your brand identity — from business cards to brochures, catalogs to coupons, newsletters to blogs, get your message across

• Hone your marketing skills — improve your customer service, market research, creativity, and writing for marketing, sales, and the Web

The value-packed CD includes:

• Marketing plan, budget, and newsletter templates
• Editable marketing audits
• Sales Projection and Advertising Objectives worksheets
• Mini-library of professional images
• Various ad templates
• Sample postcard, business card, and logo designs

Please see the CD-ROM Appendix for details and complete system requirements.

Open the book and find:

• The Five-Minute Marketing Zone Plan

• Low-cost and no-cost marketing ideas

• Advertising alternatives, including newsletters and press releases

• Insights on successfully closing the sale

• How to impress and retain current customers

• Ways to create an advertising budget that works for you

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Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 3 edition (February 3, 2009)
• Language: English
• ISBN-10: 047040115X
• ISBN-13: 978-0470401156
• Product Dimensions: 9.2 x 7.3 x 1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 3.6 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Bestsellers Rank: #395,752 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

26 of 26 people found the following review helpful:

4.0 out of 5 stars The Dictionary for Marketing Your Company, June 21, 2000

By	K. Sydnor "[e-mail]" (Whitehouse, Texas United States) - See all my reviews (REAL NAME)

This review is from: Marketing Kit for Dummies (Paperback)

I loved this book. I needed an quick read, easy to navigate, marketing information for a new business. After reading this book one afternoon I quickly learned new information as well as refreshed my memory on other important and critical marketing principles. I keep this book next to my dictionary in the office. These are the two books I use the most when writing and designing dynamic attention ads and new client generators.

5 of 5 people found the following review helpful:

4.0 out of 5 stars Good starter..., January 27, 2003

By	"lizmcf" (Bethesda, MD USA) - See all my reviews

This review is from: Marketing Kit for Dummies (Paperback)

This book is extremely basic but has great templates that ensure you cover all the fundamentals.

5 of 6 people found the following review helpful:

4.0 out of 5 stars Helpful, March 21, 2007

By	Monty Rainey (New Braunfels, TX) - See all my reviews (TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)

This review is from: Marketing Kit for Dummies (For Dummies (Business & Personal Finance)) (Paperback)

I believe if Forrest Gump were reviewing the "for Dummies" series of books, he would say they are like a box of chocolates. You never know what you're gonna get. I have found a few of these "for Dummies" books to be exceptional, others to be marginal at best, and yet some like this one, MARKETING KIT FOR DUMMIES by Alexander Hiam, that fall somewhere in the "helpful" area.

This book is not exceptionally well written, but does have some pearls scattered throughout. The book is broken into six parts and twenty one chapters. The problems I had with this book start here. Hiam tried to make the chapters and sub-chapters fit into the six parts and some of them just don't seem to belong there. That in and of itself is okay. It's nice to find unexpected resources. But it makes navigation of the content rather difficult.

Another pearl here is the CD. I haven't used it yet, but have downloaded it and it looks quite useful for an array of marketing purposes. Perhaps it will prove itself to be worth the book price.

I guess I would have to say, if you are a business looking for an improved marketing strategy, there are worse places to start, but there are better ones as well. You'll find some useful information here, and strategies that will have a quick impact on your bottom line.