Web Marketing For Dummies (For Dummies (Business & Personal Finance)) [Paperback]

Jan Zimmerman (Author)

Book Description

Publication Date: December 27, 2011 | Series: For Dummies (Business & Personal Finance)

Get the latest tools and trends in web marketing with this new edition of a bestseller

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

• Reflects current marketing trends
• Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
• Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
• Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
• Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans

Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Editorial Reviews

From the Back Cover

Can your business benefit from online marketing? Build your plan with help from a pro!

The web is a bundle of wonderful destinations. Add an online strategy to your marketing plan and take advantage of all it offers! This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.

• Plan, plan, plan — understand web marketing essentials, explore how the web can support your business goals, and define your plan

• Site of the action — create a website that's user-friendly, packed with effective content, and designed to convert visitors into buyers

• Keep 'em coming back — with regular updates, reviews, testimonials, and webinars

• Use analytics — to see what's working and what isn't

• Google and more — optimize your site for Google, Yahoo!, Bing, and specialty search directories

• Wave your banner — learn about online banner ads, pay per click, sponsorships, and daily deal sites

• Get going — explore mobile marketing options such as SMS, mobile e-mail, and coupon distribution

• Be socially successful — see how to use Facebook, Twitter, and LinkedIn

Open the book and find:

• Tips on designing your business website

• Steps for adding e-commerce to your site

• Hints on getting found bysearch engines

• How e-mail adds to your marketing plan

• Why social media is a big deal in web marketing

• When paid advertising is a good choice

• How to analyze the results of your efforts

Learn to:

• Use e-mail marketing, pay per click, and banner ads

• Maximize social media to build brand loyalty

• Select the best tools to market an e-commerce site

• Stay ahead with mobile marketing

About the Author

Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.

Product Details

• Paperback: 432 pages
• Publisher: For Dummies; 3 edition (December 27, 2011)
• Language: English
• ISBN-10: 1118065166
• ISBN-13: 978-1118065167
• Product Dimensions: 9.2 x 7.3 x 1 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #68,936 in Books (See Top 100 in Books)
  • #39 in Books > Business & Investing > Marketing & Sales > Marketing > Direct
  • #79 in Books > Business & Investing > Industries & Professions > Retailing

More About the Author

Jan Zimmerman is the author of Web Marketing for Dummies (Wiley), just released in its third edition, and co-author of Social Media Marketing All-in-One for Dummies, as well as four editions of Marketing on the Internet (Maximum Press), Doing Business with the Government Using EDI (Van Nostrand Reinhold), Once Upon the Future (Pandora Press), The Technological Woman (Praeger); and Mainstreaming Sustainable Architecture: Casa de Paja (High Desert Press).

The owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico, she has provided marketing consulting, Web site management, content development, social media marketing, and strategic Web promotion to businesses of all sizes and types since 1998. Her clients include business-to-business and business-to-consumer companies in the areas of retail, professional services, trade services, technology, tourism and hospitality, real estate, media, and more. Her pragmatic approach to online marketing and her awareness of the real pressures confronting small-to -medium size businesses have earned her loyal customers and faithful readers.

The writer of numerous magazine and newspaper articles, Ms. Zimmerman speaks frequently on Web marketing. Ms. Zimmerman served as the Executive Director of the New Mexico Women's Purchasing Council from 1994-1996. From 1983-1993 she was CEO and co-owner of Emerson & Stern Associates, a California-based, linguistic software R&D company, which won an SBIR Success Story award from the SBA. She earned her MFA in Film/Video from California Institute of the Arts, and a BA in physical sciences from the University of California at Berkeley.