Marketing for Dummies [Paperback]

Craig Smith (Author), Alexander Hiam (Author)

Book Description

ISBN-10: 0764570560 | ISBN-13: 978-0764570568 | Publication Date: June 5, 2006 | Edition: 1

Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit.

Discover how to

• Understand the basics of effective marketing
• Research customers, competitors and industry
• Create a compelling marketing strategy
• Increase consumer awareness
• Satisfy clients' needs
• Boost sales

Editorial Reviews

Review

"...useful, practical and, above all, reader-friendly...this book certainly takes me to a new level.... I heartily recommend it". (Oldham Evening Chronicle, March 2007)

"...an invaluable, practical guide to marketing for those new to the subject..." (Marketer, September 2006)

From the Back Cover

Whether you’re looking to expand your business or you’re about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit.

Discover how to

• Understand the basics of effective marketing
• Research customers, competitors and industry
• Create a compelling marketing strategy
• Increase consumer awareness
• Satisfy clients’ needs
• Boost sales

See all Editorial Reviews

Product Details

• Paperback: 380 pages
• Publisher: For Dummies; 1 edition (June 5, 2006)
• Language: English
• ISBN-10: 0764570560
• ISBN-13: 978-0764570568
• Product Dimensions: 9.1 x 7.3 x 0.9 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (21 customer reviews)
• Amazon Best Sellers Rank: #2,069,462 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

35 of 36 people found the following review helpful:

4.0 out of 5 stars A helpful basic marketing book, November 11, 2002

By 

Melissa Ta (California, USA.) - See all my reviews

This review is from: Marketing for Dummies (Paperback)

I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.

22 of 22 people found the following review helpful:

3.0 out of 5 stars Marketing for Dummies -Some Pearls, July 8, 2005

By 

Robert C. Olander "RC Olander" (Phoenix, AZ) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Marketing for Dummies (Paperback)

If you are running your own small business and trying to handle all of your marketing effort yourself you will find many excellent tips and words of wisdom that will help get you through various projects while avoiding many commonly made mistakes. If you were in need of a glossary, lists of commonly used acronyms, marketing concepts, or a professional handling of a managerial approach to global marketing you would be better off taking traditional marketing courses and studying your textbooks.

This book was very "task" oriented and included some nice general ideas to remember, and good tips for getting through some common tasks. It is not comprehensive, nor quite as step-by-step as I had hoped a "Dummies" book would be. When I think of a "Dummies" manual I always remember using my old Volkswagens for Dummies to get through giving my old VW a tune-up and valve adjustment. It included step-by-step instructions as well as the nice tips needed for avoiding commonly made mistakes. It took me from the beginning to end of my common projects without any problems. Some of the computers for Dummies types books I have read have also included both step-by-step as well as tips and advice.

Marketing for Dummies was not laid out in the beginning to end, comprehensive step-by-step fashion I have come to expect from the "Dummies" books. maybe Marketing does not lend itself to this, but it would have been appreciated. Marketing for Dummies will make a nice "hands-on" addition for your more complete "traditional" Marketing text collection.

25 of 29 people found the following review helpful:

5.0 out of 5 stars Great very practical book, October 2, 1998

By A Customer

This review is from: Marketing for Dummies (Paperback)

This book is really great for someone who wants practical information on creating a marketing plan (and doing all associated activities). I did mine reading this book. The author gives real life cases don't spend too much time about the theory. It is done for people who really want to DO their marketing.