Top positive review
11 people found this helpful
Mobile Marketing "full circle"
on December 17, 2010
I have read two other books on this subject, "Mobile Marketing, Finding Your Customers No Matter Where They Are" by Cindy Krum and "The Mobile Marketing Handbook" by Kim Dushinski.
Both are excellent reads and both compliment each other. But I do suggest that if you are really serious about MM as a business owner or as an entrepreneur wanting to start a MM business for others you need to read "MM for Dummies". "MM for Dummies" is the newer of the three and, for me, it was the book that brought me "full circle" regarding MM. Don't get me wrong, I'm glad I read
the first two but everything about MM started to make sense and I began to "connect the dots" so to speak after reading "MM for Dummies". I highly recommend this book and good luck in your MM endeavors!