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The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing (Oliver Wight Library)
 
 
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The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing (Oliver Wight Library) [Hardcover]

George E. Palmatier (Author), Joseph S. Shull (Author)


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Book Description

Oliver Wight Library March 1995
Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

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Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley (March 1995)
  • Language: English
  • ISBN-10: 0471132705
  • ISBN-13: 978-0471132707
  • Product Dimensions: 9.2 x 6.2 x 0.8 inches
  • Shipping Weight: 14.4 ounces
  • Amazon Best Sellers Rank: #2,238,370 in Books (See Top 100 in Books)

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Inside This Book (learn more)
First Sentence:
In the introduction, we mentioned that changed in the way companies operate their business is often precipitated by reaching a high level of pain. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
company sales plan, cumulative manufacturing lead time, product mix forecast, operations planning process, demand planning process, active demand management, sales planning process, abnormal demand, demand planner, demand management process, master scheduler, customer linking, demand streams, documenting assumptions, vendor scheduling, master production schedule, lead time requirements, customer delivery dates, time fences, anticipated demand, customer service objectives, marketing edge, master production scheduling, delivery lead times, manufacturing lead times
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bently Nevada, Manufacturing Resource Planning, Focus Forecasting, Master Production Scheduling, Distribution Resource Planning, Current Weeks, History Screen, Oliver Wight Education Associate, Total Quality Control, West Coast
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