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2 Reviews
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5.0 out of 5 stars
An Overlooked Essential For All Business Leaders
As a P&G-trained marketing consultant, I have read a lot of books on marketing and on strategy. Bonomo's book stands in the first rank. Not only does it define what marketing is better than any other source I have seen, it shows in clear and interesting prose how execution trumps strategy in marketing and in business planning in general. Bonomo clearly...
Published 13 months ago by Bob O'Connor
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0 of 6 people found the following review helpful:
2.0 out of 5 stars
first one
I have to review this book for working on marketing, I hope this book could be useful for this purpose
Published on January 7, 2002
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5.0 out of 5 stars
An Overlooked Essential For All Business Leaders,
Amazon Verified Purchase(What's this?)
This review is from: Marketing Edge (Hardcover)
As a P&G-trained marketing consultant, I have read a lot of books on marketing and on strategy. Bonomo's book stands in the first rank. Not only does it define what marketing is better than any other source I have seen, it shows in clear and interesting prose how execution trumps strategy in marketing and in business planning in general.
Bonomo clearly shows the importance of thinking through execution when planning strategy. I recommend it not only for marketing leaders but for any leader of an organization. The Marketing Edge is a timeless classic.
0 of 6 people found the following review helpful:
2.0 out of 5 stars
first one,
By A Customer
This review is from: Marketing Edge (Hardcover)
I have to review this book for working on marketing, I hope this book could be useful for this purpose
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Most Helpful First | Newest First
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Marketing Edge by Thomas V. Bonoma (Hardcover - June 1, 1985)
Used & New from: $0.01
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