|
|||||||||||||||||||||||||||||||||||
|
2 Reviews
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
5.0 out of 5 stars
Selling with Science,
By
Amazon Verified Purchase(What's this?)
This review is from: Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition) (Hardcover)
Greate book for us the expert in our operational field that want to get introduce in a more realistica way of marking based on science. It is easy to use. The tools and techniques are presented are of very easy use and in an applied manner, because it content is part of the regular research diciplines. A structural plan to use this book is recomended, due to the fact that you will have to go the the next level with advance reading in order to develop new and creative marketing engineering tools.
4 of 7 people found the following review helpful:
5.0 out of 5 stars
Great Book,
By A Customer
This review is from: Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition) (Hardcover)
This Book has provided many useful tools.I'm not sure what book the previous ratings are referring to - because this one wasn't published until 2002.???? |
|
Most Helpful First | Newest First
|
|
Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition) by Arvind Rangaswamy (Hardcover - January 8, 2002)
Used & New from: $9.49
| |
| ||
