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Marketing Essentials (3rd volume) Paperback – January 1, 2002

ISBN-13: 978-0078259753 ISBN-10: 0078259754 Edition: 1st

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Product Details

  • Paperback: 170 pages
  • Publisher: Glencoe/McGraw-Hill; 1 edition (January 1, 2002)
  • Language: English
  • ISBN-10: 0078259754
  • ISBN-13: 978-0078259753
  • Product Dimensions: 8.4 x 0.3 x 10.9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,629,466 in Books (See Top 100 in Books)

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1 of 4 people found the following review helpful By A Customer on January 21, 1999
Format: Hardcover
Lois Farese, is not only an excellent educator but also a great writer. This book not only teaches students the basics of Marketing but I'll bet that even Marketing big wigs could learn a thing or two from the book....try it I think that you'll like it. Oh by the way I want to say "Hi" to Mrs. Farese and thank her for assigning this book when I took her class
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