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Social Media Marketing with Established Technologies (Collection) (FT Press Delivers Collections)
 
 
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Social Media Marketing with Established Technologies (Collection) (FT Press Delivers Collections) [Paperback]

R. Scott Corbett (Author), Jamie Turner (Author), Clara Shih (Author)
3.5 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

October 13, 2011 0132901102 978-0132901109 1

A brand new collection of state-of-the-art insights into social media marketing with established technologies, from world-renowned experts… in a convenient e-format, at a great price!

 

Drive powerful social media marketing profits from proven tools – including Facebook, Twitter, LinkedIn, YouTube, and email

 

Six great mini-guides show you how to drive maximum profits from proven social media platforms and tools – easily, quickly, painlessly! Robert Scott Corbett’s How to Make Money with Social Media Optimization helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and increase profits. In How to Make Money with Email Marketing, Corbett reveals how to use email to reach more prospects, retain more customers, and make more sales. Next, in How to Make Money Marketing Your Business on YouTube, top content marketer Jamie Turner walks you step-by-step through growing revenues with user-generated video. Turner’s How to Make Money Marketing Your Business on LinkedIn introduces powerful new techniques for attracting clients and customers on LinkedIn, even on a microscopic budget. His How to Make Money Marketing Your Small Business on Twitter offers step-by-step techniques for tweeting your way to profits, and transforming negative customer tweets into business-building opportunities. Finally, in How to Make Money Marketing Your Business on Facebook, legendary social marketing pioneer Clara Shih distills all you need to win on Facebook: strategy, systems, policies, and execution.


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Editorial Reviews

About the Author

Robert Scott Corbett is principal partner of Cutup Media, an Atlanta/Athens, Georgia-based marketing company that builds and optimizes search-engine-friendly, easy-to-manage websites, then getting traffic to those sites using battle-tested SEO, paid search, and local search strategies.

 

Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For 20+ years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing.

 

Clara Shih is author of the bestselling book, The Facebook Era and founder/CEO of Hearsay Social, which provides Facebook, LinkedIn, and Twitter enterprise management technology for the Fortune 500. Named one of Fast Company’s Most Influential People in Technology, Ms. Shih developed the first business application on Facebook, led salesforce.com’s social networking initiatives, and has worked in corporate strategy and software development at Google and Microsoft.


Product Details

  • Paperback: 177 pages
  • Publisher: FT Press; 1 edition (October 13, 2011)
  • Language: English
  • ISBN-10: 0132901102
  • ISBN-13: 978-0132901109
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 11.7 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,827,836 in Books (See Top 100 in Books)

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6 of 6 people found the following review helpful
Good info in short bites August 30, 2011
Format:Kindle Edition
This book is like a collection of articles or blog posts. The info is good but superficial. If you are like me and already platform on Facebook and Twitter you will find a few pointers here and there to help you expand.

If you are newbie to social media this is a good how-to book. I don' have experience with linkedin and this book clarified that it is not for me anyway.

Why this book gets 3 stars- theres a whole section on email marketing that I found useless and borderline annoying. Also there are book advertisements between each article. If they were just at the beginning and end it would have been less annoying.
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By Marco
Format:Kindle Edition|Amazon Verified Purchase
Social Media Marketing with Established Technologies (Collection)
A short and clear introduction to the world of Social Media via the most common and useful amongst them: LinkedIn, Twitter, YouTube and Facebook. Some hints & tips on "how to make money with...".
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