Industrial-Sized Deals Shop all Back to School Shop Women's Handbags Learn more nav_sap_SWP_6M_fly_beacon Disturbed $5 Off Fire TV Stick Subscribe & Save Shop Popular Services pivdl pivdl pivdl  Amazon Echo Starting at $99 Kindle Voyage Shop Back to School with Amazon Back to School with Amazon Outdoor Recreation Baby Sale

Marketing Financial Services

6 customer reviews
ISBN-13: 978-1598581898
ISBN-10: 1598581899
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
$4.99
Buy new
$45.22
More Buying Choices
26 New from $20.99 24 Used from $2.21
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


InterDesign Brand Store Awareness Textbooks
$45.22 FREE Shipping. Usually ships within 1 to 4 weeks. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Marketing Financial Services + Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan
Price for both: $71.55

One of these items ships sooner than the other.

Buy the selected items together

NO_CONTENT_IN_FEATURE


Amazon Register Amazon Register


Product Details

  • Paperback: 360 pages
  • Publisher: Dog Ear Publishing, LLC (July 17, 2006)
  • Language: English
  • ISBN-10: 1598581899
  • ISBN-13: 978-1598581898
  • Product Dimensions: 7.5 x 0.8 x 9.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,071,245 in Books (See Top 100 in Books)

More About the Author

Hooman Estelami is professor of marketing at the Graduate School of Business, Fordham University. He received his Ph.D. in marketing from Columbia University and his MBA from McGill University. Dr. Estelami's areas of research specialization are financial services marketing, customer service management, and pricing. He has published over 30 research papers in top international research journals. He is also the editor of the International Journal of Bank Marketing and former associate editor of Journal of Product and Brand Management. He has received multiple awards for his teaching and research and has advised a wide range of financial institutions on target marketing, pricing, and service enhancement strategies.

Customer Reviews

5 star
67%
4 star
0%
3 star
33%
2 star
0%
1 star
0%
See all 6 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By C. Staib on March 25, 2007
Format: Paperback Verified Purchase
If you are a bank or a lone financial services group this may help you. If you are a financial advisor working for a wirehouse or large firm it will not help in any way.

I thought I might get target market ideas, or perhaps business plan outlines - there were none.

Just be sure you are the authors intended audience.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Rob Wilcox on July 31, 2006
Format: Paperback
The book has an excellent coverage of the field. It not only teaches you most of what you need to know to market financial services, but is also an excellent reference. It is very current, easy to read, has many good cases and examples for the reader to follow, and is rich with useful information.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Vladimír Zejda on March 10, 2011
Format: Paperback
What is unique about Estelami's book is the approach he takes on marketing financial services. He is interested in how people decide to buy a financial service but doesn't limit himself to the traditionally accepted rational decision process but engages into heuristics too. An interesting read, innovative in approach and one of a kind.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Want to discover more products? Check out this page to see more: atm charges