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Marketing Financial Services

4.3 out of 5 stars 6 customer reviews
ISBN-13: 978-1598581898
ISBN-10: 1598581899
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Product Details

  • Paperback: 360 pages
  • Publisher: Dog Ear Publishing, LLC (July 17, 2006)
  • Language: English
  • ISBN-10: 1598581899
  • ISBN-13: 978-1598581898
  • Product Dimensions: 7.5 x 0.8 x 9.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,795,466 in Books (See Top 100 in Books)

More About the Author

Hooman Estelami is professor of marketing at the Graduate School of Business, Fordham University. He received his Ph.D. in marketing from Columbia University and his MBA from McGill University. Dr. Estelami's areas of research specialization are financial services marketing, customer service management, and pricing. He has published over 30 research papers in top international research journals. He is also the editor of the International Journal of Bank Marketing and former associate editor of Journal of Product and Brand Management. He has received multiple awards for his teaching and research and has advised a wide range of financial institutions on target marketing, pricing, and service enhancement strategies.

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Top Customer Reviews

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If you are a bank or a lone financial services group this may help you. If you are a financial advisor working for a wirehouse or large firm it will not help in any way.

I thought I might get target market ideas, or perhaps business plan outlines - there were none.

Just be sure you are the authors intended audience.
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Format: Paperback
The book has an excellent coverage of the field. It not only teaches you most of what you need to know to market financial services, but is also an excellent reference. It is very current, easy to read, has many good cases and examples for the reader to follow, and is rich with useful information.
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Format: Paperback
What is unique about Estelami's book is the approach he takes on marketing financial services. He is interested in how people decide to buy a financial service but doesn't limit himself to the traditionally accepted rational decision process but engages into heuristics too. An interesting read, innovative in approach and one of a kind.
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