Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
|
Frequently Bought Together
Customers Who Bought This Item Also Bought
The Complete Guide to Reverse Mortgages: Turn Your Home Equity into Instant Income! by Tyler Kraemer |
The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer by David J. Mullen Jr. |
Questions Great Financial Advisors Ask... and Investors Need to Know by Alan Parisse |
Storyselling for Financial Advisors : How Top Producers Sell by Scott West |
Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services by Paul Karasik |
Editorial Reviews
Review
"...success goes to those who understand market psychology. No one does this better than Larry Klein..." -- Russ Alan Prince, PhD, Prince and Associates
"Brokers and advisors will find his clear explanation of the senior market's needs and motivation an extremely helpful tool..." -- Evan Cooper, Editor-in-Cheif, On Wall Street
"Klein lays bare the anatomy of senior psychology, offering step-by-step guidance on how to capture this lucrative and growing market." -- Gil Weinrich, Editor, Research Magazine
"Larry Klein has presented a powerful insight into why and how to market financial services to seniors. A must-read..." -- Ed Pittock, President, Society of Certified Senior Advisors
Editorial Reviews
"...success goes to those who understand market psychology. No one does this better than Larry Klein..." -- Russ Alan Prince, PhD, Prince and Associates
"Brokers and advisors will find his clear explanation of the senior market's needs and motivation an extremely helpful tool..." -- Evan Cooper, Editor-in-Cheif, On Wall Street
"Klein lays bare the anatomy of senior psychology, offering step-by-step guidance on how to capture this lucrative and growing market." -- Gil Weinrich, Editor, Research Magazine
"Larry Klein has presented a powerful insight into why and how to market financial services to seniors. A must-read..." -- Ed Pittock, President, Society of Certified Senior Advisors
Editorial Reviews
Please REMOVE the Editorial Review by Ed Pittock -- Ed Pittock, President, Society of Certified Senior Advisors
Product Description
Marketing financial services to seniors guides any financial advisor how to market to seniors with guerilla tactics and with integrity. There's no reason to have a shortage of clients and this book teaches the advisor, in detailed tactical fashion, how to attract affluent retirees. While the entire financial services industry is crazed about baby boomers (who don't save and live on credit cards) today's seniors, while only 17% of the population, control 70% of the wealth. This is the book to get if you want to master the retiree market--fast.
See all Editorial Reviews
Product Details
Would you like to update product info or give feedback on images?
|
Inside This Book
(learn more)
First Sentence:
Some use an age distinction, starting the cutoff at fifty or fifty-five. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Larry Klein, Certified Financial Planner, United States, Registered Investment Advisor, Rocking the Ages, American Demographics, Bay Area, Certified Senior Advisor, Segmenting the Mature Market, Herschel Gordon Lewis, Joe Smith, John Jones New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
Some use an age distinction, starting the cutoff at fifty or fifty-five. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Larry Klein, Certified Financial Planner, United States, Registered Investment Advisor, Rocking the Ages, American Demographics, Bay Area, Certified Senior Advisor, Segmenting the Mature Market, Herschel Gordon Lewis, Joe Smith, John Jones New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
3
books
cite this book:
- Segmenting the Mature Market by Doran J. Levy on 5 pages
- The Millionaire Next Door by Thomas J. Stanley on page 66
- Marketing Strategies for the Mature Market by George P. Moschis on page 10
- Long-Term Care by Dearborn Financial Services on page 136
- SPIN Selling by Neil Rackham on page 77
See all 6 books this book cites
- Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort by Steven Van Yoder in Back Matter
- The Mega Producers: Secrets of Financial Services Superstars to Lead You to the Top by Steven Drozdeck in Back Matter
- How to Become a Million Dollar Producer: A Change in Your Paradigm by Larry Klein on page 37
What Do Customers Ultimately Buy After Viewing This Item?
 |
71% buy the item featured on this page: Marketing Financial Services to Seniors $39.95 |
 |
8% buy The Complete Guide to Reverse Mortgages: Turn Your Home Equity into Instant Income! $11.01 |
 |
7% buy Storyselling for Financial Advisors : How Top Producers Sell $19.80 |
 |
7% buy Marketing to Seniors: Second Edition $15.75 |
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
|||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
|
Customer Discussions
Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
||||||||||||||||||||||||||||||
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Listmania!
So You'd Like to...
Look for Similar Items by Category
Value Center Deals |
Best Books of 2008 |
A Mosaic of Tiles |
||||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
