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Marketing Fine Art Photography Paperback – June 8, 2011

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Product Details

  • Paperback
  • Publisher: Rocky Nook (June 8, 2011)
  • Language: English
  • ASIN: B006YB9AGE
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (57 customer reviews)

More About the Author

Alain Briot is a Fine Art Landscape Photographer, author and photography consultant who lives in Arizona. Originally from France, Alain graduated from the Academie des Beaux Arts in Paris, received his BA and MA and studied for his PhD in the United States.

His personal style focuses on artistic expression. Alain's goal for his work is to express his emotional response to the locations he photographs. You can see more of his work, and sign up for Alain's FREE newsletter, on his website at

You will receive 40 free essays in eBook format when you subscribe:

Customer Reviews

This book is extremely well written.
Andrei C. Zamfir
The author has great insight on how photographers tick, and the approaches that leads one to the road of success.
Mark Mattson
Alain thanks for sharing your wisdom, knowledge and experience!
Bob Douglas

Most Helpful Customer Reviews

23 of 23 people found the following review helpful By javajunki TOP 500 REVIEWER on June 14, 2011
Format: Paperback Verified Purchase
After waiting several months for the release of this book, I was pleasantly surprised how readable, clear, concise and justified the approach was. The author clearly differentiates between fine art photography and other forms (ie, stock photography for example). If you are searching for ways to monetize your hobby...this is probably NOT the book for you. On the other hand, if you are searching for tried and true methods of turning a "hobby" into a full-time artistic pursuit while creating a stream of income from your fine art...this IS the book for you.

The author takes the time to provide a strong foundation for fine art photography as compared to other forms - something the reader would be well advised to examine in brutal honesty. Does your photography really qualify as fine art? If not, can it or should you keep moving to find your own niche? From that foundation the author goes on to explore all of the nuts and bolts of selling, marketing, showing and networking including mention of recent technology ranging from payments to social media marketing. There is a superb balance between tried and tested methods and new approaches with an emphasis on realistic steps designed to help you begin at the basics and grow from there.

Exceptionally clear, very readable. Highly targeted and delivers exactly what is promised.
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34 of 37 people found the following review helpful By FCEtier on June 12, 2011
Format: Paperback
"I know people in the ranks who are going to stay in the ranks. Why? I'll tell you why. Simply because they haven't the ability to get things done!" -- Dale Carnegie

Seemingly addressing the thousands of photographers who would like to make (or make more) money selling their photography comes this challenge from a professional who made enough money from the sales of one print to pay for his house in cash, "Put up or shut up." That's the message that lies between the lines in Alain Briot's third book, Marketing Fine Art Photography. Briot's point of view isn't intended to be harsh, but revelatory for the casual shooter.

His first two books helped readers learn how to master composition and creativity, develop their own personal style, and learn landscape photography. Now he reveals the results of years of hard work, trial and error, and experimentation to become a successful purveyor of fine art photography.

Briot says that the first key component of long term success (both artistically and financially) is, "Photography must be your career in order to succeed." He re-iterates this point in his three part definition of "fine art photography." The three parts are: artistic, technical, and marketing, each of which is further divided into as many as fourteen parts. He says, "The photographer must consider himself an artist." For Briot, a photographer doesn't "capture an image", he "creates art". Both the career choice and self image as an artist are quite simply attitudes -- attitudes not fully embraced by the photographic hobbyist.

As my personal sales mentor,Jim Winner
...Read more ›
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22 of 24 people found the following review helpful By Conrad J. Obregon TOP 1000 REVIEWERVINE VOICE on July 5, 2011
Format: Paperback
Often photographers believe that the images they capture are marketable to others, and have a yen to sell them. The way to do that is not always apparent, but Alain Briot offers one way.

The title makes clear what the book is about. It is not concerned with the creating of images. It is concerned with earning a living from the creation of fine art. Essentially he makes and repeats several points: if you don't market, you can't sell; go for small quantities and high prices; sell fine art photographs at art fairs. Everything else in the book supports these theses. The author convincingly repeats and amplifies these points over and over. If one buys into Briot's arguments, this book is quite thorough. He provides lots of details, ranging from the setting up of one's booth at an art fair to some of the most useful advice I've seen on preparing an artists statement.

Briot often sounds like a motivational speaker or a TV pitchman with his enthusiasm for his subject and I found that occasionally off-putting. Yet the content for his recommended type of marketing is certainly excellent. Although I might question whether the best way to make a living selling fine art photography is by peddling through art fairs, I must admit that his implementing recommendations make sense and agree with what artists who sell by this method tell me. On the other hand, many successful photographic artists make their living in other ways. For example, some photographers have supported themselves by selling through galleries which Briot notes is an entirely different road than he would recommend. Even so, some of the author's advice is applicable to other methods of selling fine art photographs.
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10 of 10 people found the following review helpful By Mark Mattson on October 1, 2011
Format: Paperback
When you pick up this eye-catching book with the glorious color landscape photograph on the cover, one has a sense of anticipation about it. I could not wait to delve inside...which I immediately did.

I will admit I was daunted at first by the Table of Contents - It's three pages long. A lot of material in a book that is 313 pages.

The book is divided into six parts with a total of 21 chapters, not to mention a Conclusion and two Appendices.

The listing of the various parts is just an overview of what is found n the individual chapters...simple to read, but offering a glimpse at what is contained within. The six parts are:

1- Selling Fine Art Photography
2- What to Sell and Where to Sell It
3- Fundamental Aspects of Marketing, Salesmanship and
4- Selling Your Work at Shows
5- Personal Skills
6- Business and Marketing Tools

The most intriguing aspect in the detailed Table of Contents was the "Skill Enhancement Exercises" at the end of various chapters. This excited me in an odd way - not only was the author interested in getting his information out, but also let the reader test their knowledge and understanding along the way.

So I began with Part 1- Selling Fine Art Photography. Part 1 was found on a double page spread of another beautiful landscape - already I was starting to feel creative. Next page, another photo and a quote:

"Successful people do things that unsuccessful people are unwilling to do" - John Maxwell

Chapter 1 was aptly named "Taking Control of Your Destiny."

What Alain discusses in the beginning is that a successful photographic business is about choices, taking control and making sacrifices.
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