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Marketing For Physical Therapy Clinics: Physical Therapy Private Practice Guru Reveals Insider Secrets For Physical Therapy Business Success Paperback – June 25, 2009

12 customer reviews

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Editorial Reviews

About the Author

Nitin Chhoda, PT, CSCS lives with wife Ritika Gulrajani, DPT, CSCS, OCS in New Jersey and owns, and, dedicated to the growth of physical therapists in private practice. Nitin and Ritika are licensed physical therapists and fitness professionals in New York and New Jersey. Their mission is simple: To improve the lives of 100 million individuals with the principles of their holistic wellness philosophy called Total Activation. The couple practice what they preach by exercising regularly, eating balanced meals and staying in touch with cultural roots from their native country, India. Visit for Nitin's blog on physical therapy and private practice marketing.

Product Details

  • Paperback: 182 pages
  • Publisher: Golden Rule Press (June 25, 2009)
  • Language: English
  • ISBN-10: 0981890024
  • ISBN-13: 978-0981890029
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,487,293 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

Format: Paperback
If your practice is not doing as well as you would like, you owe it to yourself to read this book. This is the business training that was absent from physical therapy school. Packed full of both innovative and "common sense" advice, this book will give you one "ah-ha" moment after another. While some of the more basic ideas seemed obvious, I had to ask myself, "Then why aren't you doing them?" If you have things on your to-do list that you think will grow your practice, this book might be just the kick in the pants that you need to get going. My only complaint about the book is that is was so packed with great ideas that I became overwhelmed. Then, it occurred to me that I don't have to do EVERYTHING, I just have to do SOMETHING! I decided to pick one lesson from the book that I thought would bring the most value to my practice and do it. When I got that one thing mastered - then moved on to the next one. Now I'm really rolling!

Nitin also talks about outsourcing. We PT's are "do-it yourselfers" to a fault. How much time do you waste doing things that you could easily delegate? Before I read this book, I wasted way too much time on stuff that needed to be done . . . but not by me. I have a virtual assistant now! I'm so 21st century!

The business of physical therapy is not what it used to be. When I started, over 20 years ago, a practice was built by establishing relationships with your referral source. It wasn't necessarily easy but it was simple. You knew who the local doctors were and you used simple marketing techniques and the quality of your work to get their attention. Physical therapy schools generally did not teach "business" skills. The overlying theory was that all you needed to do was keep your referral sources happy.
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4 of 5 people found the following review helpful By Jamey Schrier on September 3, 2009
Format: Paperback
I have read Nitin's book and I think it's a must read for all PT practice owners struggling to improve their referrals and increase their bottom line. I equate his book to Cliff notes for marketing, except he doesn't just give you the concepts, as other marketing books do, but gives you exactly what to say or specifally how to do something. Nitin has simplified multiple strategies for marketing and condensed them into an 'easy to read' book for PT's. That's not easy to do.
For me, the bottom line is that after reading this book I was able to take away a few marketing nuggets of information that has the potential to generate thousands of dollars in revenue for my business and separate my facility from my competitors. The rest is up to me to make it happen. I highly recommend investing a few dollars to make potentially a 1000% return or more!

J.Schrier, PT, DPT, OCS
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3 of 4 people found the following review helpful By Allison Abizaid on September 3, 2009
Format: Paperback
This book is fabulous! I have been in the business of post rehab and medical exercise working with special populations for over 25 years and yet I have always wanted to know how to grow my business taking it to the next level. I am often overwhelmed with the business building aspect and I find myself tired often at the end of the day. I respect highly the skill set, knowledge and experience of the few people who have made it to the top efficiently. Nitin is one of those people whom I respect in this way. His book Marketing for Physical Therapy is so simple and a huge godsend to me as he lines each section easily, explaining and applying simple and effective ways of growing business. Nitin takes away the pressure by emphasizing and highlighting successful cost effective ways of marketing, getting referrals, keeping patients simply without overwhelming timelines step by step. I don't have to think just follow the process. Learning how to become more visible without spending money and tracking results effectively, getting repeat business, following trends so I can stay ahead of the market and competition. This book has opened new doors for new clients and business, without much effort on my part. With Nitin's help my client contacts and referrals have grown immensely. I have been taken to a new level separating me from my competition, where now there is none, because my competition does not know how to do what I do and it's all because of Nitin and this wonderful book. This resource is invaluable to your practice when competition is so high today! I look professional, organized, and knowledgeable about what I do. Physicians are excited about referring to me and establishing team relationships for their patients. Thank you Nitin for sharing your years of experience to help others with their success. You really need to read this book to separate yourself from the rest and grow to the next level. No question! - Allison Abizaid, MA, PRCS, Sarasota, Florida
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3 of 4 people found the following review helpful By Andre Van Commenee on September 3, 2009
Format: Paperback
I have been a physical therapist in outpatient orthopaedic clinics for 25 years, both as employee and owner. Patient care, documentation, billing & collecting, etcetera are seldom the causes of lack of cash. On the other hand, lack of marketing skills is the main difference between clinics that survive and the ones that thrive. Nitin Chhoda has made this area of expertise simple, affordable,and applicable.
Simple: everybody can do what Mr. Chhoda describes in his book.
Affordable: hiring professional marketing companies is expensive and most of us can't afford it.
Applicable: many marketing books are derived from marketing scholars. Many times it is too technical to understand or too expensive to apply. In "Marketing for Physical Therapy CLinics" Mr. Chhoda is not only giving us knowledge, but he is giving us also action steps derived from his own experience. This is the difference between knowledge and wisdom. Knowledge is just memorizing, wisdom is the right knowledge applied for the right reasons. In other words, wisdom is about application. And that is EXACTLY what we find in this book. We won't just have knowledge about marketing, but we will be able to apply it.
$39 investment for potentially many thousands of dollars in extra income: it is better than the stock-market and real-estate combined.
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