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Marketing For Physical Therapy Clinics: Physical Therapy Private Practice Guru Reveals Insider Secrets For Physical Therapy Business Success Paperback – June 25, 2009


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Product Details

  • Paperback: 182 pages
  • Publisher: Golden Rule Press (June 25, 2009)
  • Language: English
  • ISBN-10: 0981890024
  • ISBN-13: 978-0981890029
  • Product Dimensions: 8.9 x 6 x 0.6 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,523,712 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Nitin Chhoda, PT, CSCS lives with wife Ritika Gulrajani, DPT, CSCS, OCS in New Jersey and owns http://www.therapynewsletter.com, http://www.nitin360.com and http://www.physicaltherapyprofits.com, dedicated to the growth of physical therapists in private practice. Nitin and Ritika are licensed physical therapists and fitness professionals in New York and New Jersey. Their mission is simple: To improve the lives of 100 million individuals with the principles of their holistic wellness philosophy called Total Activation. The couple practice what they preach by exercising regularly, eating balanced meals and staying in touch with cultural roots from their native country, India. Visit http://www.nitin360.com for Nitin's blog on physical therapy and private practice marketing.

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Customer Reviews

4.4 out of 5 stars
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I had a chance to look at this book and there were a few things that grabbed my attention.
Geo Derice
In "Marketing for Physical Therapy CLinics" Mr. Chhoda is not only giving us knowledge, but he is giving us also action steps derived from his own experience.
Andre Van Commenee
If your practice is not doing as well as you would like, you owe it to yourself to read this book.
Dr. Russ L'HommeDieu, DPT

Most Helpful Customer Reviews

Format: Paperback
If your practice is not doing as well as you would like, you owe it to yourself to read this book. This is the business training that was absent from physical therapy school. Packed full of both innovative and "common sense" advice, this book will give you one "ah-ha" moment after another. While some of the more basic ideas seemed obvious, I had to ask myself, "Then why aren't you doing them?" If you have things on your to-do list that you think will grow your practice, this book might be just the kick in the pants that you need to get going. My only complaint about the book is that is was so packed with great ideas that I became overwhelmed. Then, it occurred to me that I don't have to do EVERYTHING, I just have to do SOMETHING! I decided to pick one lesson from the book that I thought would bring the most value to my practice and do it. When I got that one thing mastered - then moved on to the next one. Now I'm really rolling!

Nitin also talks about outsourcing. We PT's are "do-it yourselfers" to a fault. How much time do you waste doing things that you could easily delegate? Before I read this book, I wasted way too much time on stuff that needed to be done . . . but not by me. I have a virtual assistant now! I'm so 21st century!

The business of physical therapy is not what it used to be. When I started, over 20 years ago, a practice was built by establishing relationships with your referral source. It wasn't necessarily easy but it was simple. You knew who the local doctors were and you used simple marketing techniques and the quality of your work to get their attention. Physical therapy schools generally did not teach "business" skills. The overlying theory was that all you needed to do was keep your referral sources happy.
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4 of 5 people found the following review helpful By Jamey Schrier on September 3, 2009
Format: Paperback
I have read Nitin's book and I think it's a must read for all PT practice owners struggling to improve their referrals and increase their bottom line. I equate his book to Cliff notes for marketing, except he doesn't just give you the concepts, as other marketing books do, but gives you exactly what to say or specifally how to do something. Nitin has simplified multiple strategies for marketing and condensed them into an 'easy to read' book for PT's. That's not easy to do.
For me, the bottom line is that after reading this book I was able to take away a few marketing nuggets of information that has the potential to generate thousands of dollars in revenue for my business and separate my facility from my competitors. The rest is up to me to make it happen. I highly recommend investing a few dollars to make potentially a 1000% return or more!

J.Schrier, PT, DPT, OCS
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3 of 4 people found the following review helpful By Geo Derice on April 2, 2010
Format: Paperback
I had a chance to look at this book and there were a few things
that grabbed my attention. Number 1, this is not a marketing professor
who decided to write a book because he saw a need in a market.

Instead this is a person who is an actual Physical Therapist
who understands the way the nature of the business works.
It's this insider information that allows for the principles
and strategies in this book to be so effective.

It's a quick read filled with information you can use.
I give this my highest recommendation.
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3 of 4 people found the following review helpful By Daniel E. Kasprowicz on September 4, 2009
Format: Paperback
I am a private practice owner in Texas. My name is Danny Kasprowicz, PT. Mr. Choda's book has really helped me get up to date in our practice with website and constantly being in contact with our patients, local media and MD's. Since reading this book I have been able to get articles published in 2 local journals and am now have a biweekly column in our local paper. I would have never thought this possible without Niten's help and encouragement. These articles are already showing their worth with patients requesting and bringing these articles to their MD's. The patients are requesting Physical Therapy to MD's who do not usually refer to PT. This has allowed our practice to prove our worth, establish rapport and get multiple referrals from MD's who never refer to PT. Cost of this book is ..........Priceless! Also, if you have not been aware of this, the Therapy Newsletter for Physical Therapy practices has also been an awewome investment in the future of my practice, check it out at [...]
Thank you Niten!!!!!!!!
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3 of 4 people found the following review helpful By Andre Van Commenee on September 3, 2009
Format: Paperback
I have been a physical therapist in outpatient orthopaedic clinics for 25 years, both as employee and owner. Patient care, documentation, billing & collecting, etcetera are seldom the causes of lack of cash. On the other hand, lack of marketing skills is the main difference between clinics that survive and the ones that thrive. Nitin Chhoda has made this area of expertise simple, affordable,and applicable.
Simple: everybody can do what Mr. Chhoda describes in his book.
Affordable: hiring professional marketing companies is expensive and most of us can't afford it.
Applicable: many marketing books are derived from marketing scholars. Many times it is too technical to understand or too expensive to apply. In "Marketing for Physical Therapy CLinics" Mr. Chhoda is not only giving us knowledge, but he is giving us also action steps derived from his own experience. This is the difference between knowledge and wisdom. Knowledge is just memorizing, wisdom is the right knowledge applied for the right reasons. In other words, wisdom is about application. And that is EXACTLY what we find in this book. We won't just have knowledge about marketing, but we will be able to apply it.
$39 investment for potentially many thousands of dollars in extra income: it is better than the stock-market and real-estate combined.
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