Customer Reviews

Marketing Genius

5 star:		(2)
4 star:		(0)
3 star:		(2)
2 star:		(0)
1 star:		(2)

 

 

As of 2011, this book contains much outdated information and numerous claims which were incorrect even at the time of publishing. The writing style is horrendous - the author has gone out of their way to use needlessly decorated language which results in a barrage of rhetoric and hand-waving fluff - valueless page filler that reminds of college papers that needed 500 more words to achieve the word limit.

When I read the sentence 'You have the talent and opportunity to apply the intelligence of Einstein and the imagination of Picasso' I cringed. Who but the most susceptible and naive first year marketing student can read those words and feel anything but pity for the author.

If you already own this book, my suggested use is either a door stop or fuel for the fire. If you don't own this book, win!

A book with a tittle "Marketing genius" creates high expectations. Even higher expectations are created in the foreword, when author claims that this book will awaken a marketing genius inside you.
Sadly, it ain't true. This book is just a compilation of the success stories everyone in the marketing knows by heart: Starbucks, Nike, Apple, you name it. These stories are followed up by such "inspiring" phrases "be creative", "look at what Apple does" and so on. In authors mind, as I understand, these two things should work and bring a marketing genius out of you. I really would like to hear at least one testimonial it did.
To sum it up you can read it if you're a starter in marketing or just want to know more about it. But if it's pat of your job - don't waste your time: this book cannot offer you anything you don't know.

Peter Fisk is a great information aggregator and knows how to separate the good stuff from the fluff.

With 15 years of Marketing and Product Management experience under my belly I find this collection of tools and insights refreshing, timely and relevant.

Buy it and keep it!

Oliver Fritsch
cendesic.com
vocationlab.com
denkzeuge.de

If this want to have a Marketing 101 Quick Course, read this one because it has all the important marketing jargons or fashion concepts in one place.

If you are a true marketing warrior, listen to "Branding for Profit CD" set

Good things come to those that wait, and now that Peter Fisk has launched marketing genius we can only hope that the mundane silo marketers can start to apply some of the presented practices and modules within the book to really achieve marketing greatness.

If there was ever a book that needed to be picked up as a core text for those starting to study marketing then this should be the one, not only does it provide clarity and concise explanation but it allows the reader to explore and draw their own conclusions on the markets in which they currently work and those that they wish they worked in.

I encourage everyone to read this book, it might just be the little black book that provides the necessary stepping stones you are looking for.

Jenny

The secret is getting people to buy the book, now that's the best way to make money...

Like the stock broker who always has a winner for you to buy, and then you wonder if he's really that good why is he working instead of listening to his own advice and really getting rich...