Marketing Green Buildings: Guide for Engineering, Construction and Architecture [Hardcover]

Jerry Yudelson (Author)

Book Description

Publication Date: April 5, 2006 | ISBN-10: 0849393817 | ISBN-13: 978-0849393815 | Edition: 1

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.

Product Details

• Hardcover: 175 pages
• Publisher: Fairmont Press; 1 edition (April 5, 2006)
• Language: English
• ISBN-10: 0849393817
• ISBN-13: 978-0849393815
• Product Dimensions: 9.1 x 6.2 x 1 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #985,192 in Books (See Top 100 in Books)

More About the Author

A licensed professional engineer, Jerry Yudelson is a former board member of the U.S. Green Building Council (USGBC) and chaired the USGBC's annual Greenbuild conference from 2004 through 2009. He was the Research Scholar for Sustainability for the International Council of Shopping Centers, providing research and speaking services for ICSC. From 2001 to 2008, he trained more than 3500 people in the USGBC's LEED green building rating system. He is the author of 12 books on green buildings, green homes and green development, including Dry Run: Preventing the Next Urban Water Crisis (2010), Choosing Green: The Home Buyer's Guide to Good Green Homes (2008), Greening Existing Buildings (2009) Sustainable Retail Development (2009), and Green Building Trends: Europe (2009) and Green Building through Integrated Design (2008).