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It's how it all started. These folks were pioneers in understanding the power of social media. I expect this will be a required read in communications classes and business... Read morePublished 2 months ago by Holly
I bought it for class. It was ok I wouldn't have bought it if it wasn't for class.Published 8 months ago by Jacqueline Verlinich
A really good book I would recommend for everyone interested in both social media, advertising and business marketing! Read morePublished 15 months ago by Stina Helland
This isn't a how-to do social media, but an overview of its uses. There are several companion communities to talk about the book with others.Published 16 months ago by Kristi C.
Enjoyed the insights that book had to offer and would recommend to those wanting to learn more about online specifically around sharing knowledge and listening information that... Read morePublished 23 months ago by RLS
I barely remember this book but it was up to date when I read it. I'm giving it just an Okay because it clearly didn't have much of an impact on me because I can't remember a... Read morePublished 23 months ago by BigT
Groundswell: Winning In A World Transformed By Social Technologies is a great well written book on how, why and who is using the social networks to there benefit. Read morePublished on February 4, 2013 by communicationyo