Customer Reviews

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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4 star:		(1)
3 star:		(1)
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1 star:		(0)

 

 

I had to pick a book and write a review as part of an assignment of for may graduate marketing class. Having no marketing experience I took a shot in the dark and picked this book.

I am so glad I did. Although the authors of the original full-text versions would disagree, Mr. Murray "readers digest" summaries of the book were terrific. This book allowed me a great overview of 17 marketing books in one.

For someone new to marketing it was so quick and excellent reading to get me up to speed. You'll have to wait for a experienced marketing major for their judgment.

I felt it should be required reading for anyone who wants to know more about marketing but don't have the time to read all the full-text versions.

I'm about 75% done with this book, and while it has some good tidbits of info, it has one major problem: It's dated. Some of the summaries go as far back as 1980, I think there's one even from the 70's. If I would have known that half the summaries were so old, I definetly wouldn't have purchased it. While you can glean some nuggets of information from some of these summaries, most are just too dated to have much bearing on todays marketing aspects.

Some of the preditions, like the internet as an emerging technology and social aspects of marketing are interesting to be able to see how they came to fruition. I wouldn't have minded a few summaries from marketing past, but over half the book is devoted to summaries from the 90's while less than 25% is devoted to just early 2000. I think the latest article they have is from freaking 2004 - light years past when it comes to the internet and other marketing media.

I definetly would not purchase this book at it's full retail price. As an ancillary purchase to a more recent book,at 7$ that wouldn't be a bad deal. It's got some interesting information on different tactics and comes from the perspective of several high profile figures who bring different things to the table. As a bargain purchase, it's not a bad deal, but it seems like they just could have included some more recent books, especially with internet marketing being such a huge part of todays marketing.

A "Cliff Notes" version of some of the top marketing books published. If you can't read all of the titles individually, this summary compilation makes for a good thought provoking start.

I was teaching a class on marketing at a local college and I found this book valuable to review many of the principles I have used thoroughout my own life with the 15 successful businesses I have run. I was able to read this book quickly, absorb the primary points and found the advice given totally in line with my own personal experiences as a serial entrepreneur. A must read for anyone wanting an overview of marketing tips for the self-employed.

Janine Bolon, Financial Coach, Radio Talk Show Host, author of "Money...It's Not Just for Rich People!" available on amazon. Money...It's Not Just for Rich People!

Timely and in good shape, packaged very well. I will use again for next class.Good price as well, affordable.Good experience.

Chris Murray does and exquisite job summarizing each of these 17 classic marketing books. I note that some reviewers complain that some of the books summarized seem dated--and some of them are--but that is all the more reason to read ~this~ book. It will provide you with the big idea (or two or five) from each book without investing the time to read each one.

Only one or two of the books summarized seem dated (Unleashing The Killer App comes to mind) but I found it very interesting to revisit these with the perspective of history and most all of these works provide solid, timeless advice. Many of these books are still referred to in conference rooms and in corporate presentations and if you haven't read them then this book will allow you to at least understand the concepts being discussed.

Even if you have read the books being summarized you'll benefit from the review. If you haven't read them, this book is a great way to decide whether to skip them altogether or go out and dig into them in greater detail.

~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."

I already owned and read a number of the books, but I found it worthwhile to review what I've already gone over.

The book contained tight summaries of interesting marketing book.

I could use it to help make the elevator pitch and flesh out concepts with my wife, who is launching her own business.

The book helps to quickly cover the basics of many important marketing concepts. Some of them are IT / New technology startups - which she isn't interested in, but others may be.