The Marketing HIGH GROUND series: The Message Box: A guidebook on how to tell your story with customer-ready messaging [Kindle Edition]

J. Michael Gospe (Author)

Book Description

The MESSAGE BOX mini-guidebook reveals the most effective technique for crafting customer-ready messaging.

The MESSAGE BOX helps marketers find the right words to engage prospects on things they care about. The days of mass marketing, and even niche marketing, are over. Today, business buyers want to engage on their own terms, in a one-on-one conversation. But if people don't want to be sold to, how should we engage them? The answer is through story telling. Successful marketing requires making a personal connection with the buyer and drawing them into a dialog with relevant, meaningful messages that align with their buying process. This mini-guidebook shows you how speak the customer's language on the way to the marketing high ground.

Each mini-guidebook in The Marketing HIGH GROUND series shares a proven marketing best practice, offering quick-hitting, action-oriented techniques, templates, and examples that will guide you to the marketing high ground.

Product Details

• File Size: 1322 KB
• Print Length: 44 pages
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B007AOATGY
• Text-to-Speech: Enabled
• X-Ray: Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #497,669 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

More About the Author

Hi! I'm Mike Gospe and I write books for business-to-business marketers.

More specifically, I write the books I wish I had at various stages in my marketing career -- books that offer advice, perspective, and recipes for success. After 25 years of in-the-trenches marketing experience, I collected my notes on my successes, failures, and best practices and organized them into books with the hope that marketers and business professionals like you would find them useful.

I write "how to" books about marketing strategy, integrated marketing campaigns, and customer advisory boards. And every book contains a healthy dose of consultative guidance, tips and templates that you can apply today to your own business. Market conditions continue to change at a rapid pace, yet the need for a solid marketing strategy, based on a firm understanding of your target customer, will never go out of style. Because, whoever understands the customer best, wins!

* Marketing Campaign Development: What executives need to know about architecting global integrated marketing campaigns

* The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere

* The Flipchart Guide to Customer Advisory Boards, Volume 1: Is your company ready? -- A guidebook for executives

* The Flipchart Guide to Customer Advisory Boards, Volume 2: How to execute a world-class CAB meeting -- An operations manual for CAB managers