The Marketing Plan Handbook 2nd Edition by Alexander Chernev

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Initial post: Feb 20, 2011 2:13:54 PM PST
This book was a easy read and straight to the point on how to prepare a marketing plan for your business. The author provided samples of different marketing plans that would be easy for any business entity to follow. Overall this was a easy book to read with relevant and update information.
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Initial post:  Feb 20, 2011
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The Marketing Plan Handbook, 1st Edition
The Marketing Plan Handbook, 1st Edition by Alexander Chernev (Paperback - October 30, 2009)